Charles Tyrwhitt, the British menswear brand known for its shirts, tailoring and timeless wardrobe essentials, has expanded its retail presence in India with the opening of a new store in Visakhapatnam, popularly known as Vizag. The latest Jermyn Street, London store brings the brand’s distinctive British aesthetic to the city as it continues to strengthen its premium retail footprint across India through its partnership with Reliance Brands Limited.

The new store has been designed to reflect Charles Tyrwhitt’s established retail identity, combining classic detailing, premium finishes and a contemporary shopping environment. From the storefront and interiors to product presentation, the space draws on the brand’s British heritage and its association with Jermyn Street, one of London’s historic destinations for premium menswear and shirtmaking.

Founded in 1986 by Nick Wheeler, Charles Tyrwhitt began with a focus on creating high-quality, stylish and timeless menswear. The brand has built its reputation particularly around shirts, while its portfolio has expanded to include suits, trousers, knitwear, casualwear and accessories. Charles Tyrwhitt describes its philosophy as combining quality, style, value and British character, with a focus on products designed to last.

Jermyn Street holds particular significance for the brand. Charles Tyrwhitt’s flagship store at 100 Jermyn Street in London remains closely connected to the company’s heritage. The street itself is historically associated with British menswear and shirtmaking, and the brand describes it as the “ancestral home of the great British shirt.” The company’s Jermyn Street store showcases its shirts, suits and accessories while also offering services such as personal styling, fittings and private appointments.

Shirts remain a core part of Charles Tyrwhitt’s offering, spanning formal business shirts, casual styles, linen shirts and contemporary designs in different fits, collars, cuffs and fabrics. The brand’s wider menswear portfolio includes tailored suits, trousers, chinos, knitwear and other wardrobe essentials, positioning it across formal, business-casual and smart-casual dressing.

The Vizag opening adds to a growing network of Charles Tyrwhitt stores in India. The brand entered the Indian market through its partnership with Reliance Brands Limited, with its first store opening at Palladium Ahmedabad. Since then, the retailer has expanded into several major markets, with its India store locator currently listing locations across cities including Ahmedabad, Mumbai, Delhi, Bengaluru and Pune.

For Reliance Brands Limited, the latest opening represents another step in building Charles Tyrwhitt’s presence beyond India’s largest metropolitan markets. Visakhapatnam’s growing premium retail environment provides the British menswear label with an opportunity to connect with a new consumer base while bringing its heritage-led proposition into an emerging fashion market.

The new store therefore combines Charles Tyrwhitt’s longstanding British menswear credentials with a contemporary retail experience, extending the brand’s Jermyn Street-inspired identity to Vizag and further strengthening its position within India’s expanding premium menswear landscape.