To celebrate the new Lakmē 9to5 Forever Matte Lip Crayon, the brand brought nostalgia back to beauty with The Crayon Café - an immersive post-work experience pairing lip crayons with art crayons to help guests unwind and reset. Encouraging women to take beauty less seriously, this initiative was an invitation to put the phone down, pick up a crayon, and rediscover the simple joy of creating just for fun. Hosted on September 5th and 6th at Carter Road, the café was built for pure playtime, packed with interactive art activities, fun treats, and exclusive gifts.

Dressed in chic denim-on-denim, guests immersed themselves in an array of playful experiences - customizing keepsakes, crafting personalized lip-crayon charms, getting caricatures drawn, and snapping photo-worthy moments while enjoying vibrant F&B treats. Bringing ‘Playtime for Your Pout’ full circle, the journey culminated at the Lakmē 9to5 Forever Matte Lip Crayon zone, where guests explored the new range and received a specially curated kit to take the creative magic home.

For years, Lakmē 9to5 has fueled the ambition, confidence, and individuality of the working Indian woman. Today, as those boundaries shift, the brand is re-imagining everyday matte lips to keep pace with every phase of her day - from corporate boardrooms to evening creative pauses. The new Lakmē 9to5 Forever Matte Lip Crayon delivers high-performance color without compromising on care. Infused with Vitamin C and a moisture-rich crème base, its retractable format delivers intense, one-stroke pigment with up to 8 hours of hydrated, weightless wear. Available in 20 versatile, Indian-skin-friendly shades - ranging from ‘Edgy Nude’ to ‘Ambition Red’ - it offers a seamless, twist-up transition from daytime precision to evening play.

Speaking on the launch, Ashwini Rao, Vice President, Lakmē, said: "At Lakmē, we’ve always believed that beauty must evolve alongside the dynamic lives women lead. The Lakmē 9to5 Forever Matte Lip Crayon reflects exactly that philosophy - bringing together bold, long-lasting color, creativity, and self-expression with the comfort and care today's woman expects from her everyday essentials. But beyond the product, this campaign celebrates something equally meaningful: the importance of the 5-to-9 window. In a world where women are constantly balancing responsibilities, we wanted to champion the moments they carve out for themselves to unwind, create, and reconnect with what brings them joy. The Crayon Café is our way of bringing this vision to life - inviting everyone to step into a nostalgic space where picking up a crayon becomes a rewarding act of self-care."

Created for women who move seamlessly between ambition and self-expression, the Lakmē 9to5 Forever Matte Lip Crayon celebrates beauty that keeps pace with every part of the day from confidence of 9to5 to the creativity of 5to9, making playtime for your pout effortless and joyful.