Smytten, India’s trial and discovery-led shopping platform, has entered the Punjab market with the opening of its first store in the state at Mohali Walk. The launch marks another step in the brand’s growing offline retail presence and adds a new beauty and lifestyle destination to Mohali’s evolving retail landscape.

Known for its “try before you buy” proposition, Smytten enables consumers to discover and experience products through trial-sized offerings before purchasing full-size products. Its platform spans categories including beauty, skincare, makeup, haircare, fragrances, grooming, wellness, food and beverages, and other lifestyle segments.

The brand’s offline expansion brings this discovery-led proposition into a physical retail environment, allowing consumers to explore products and engage with the brand beyond its digital platform. Smytten currently works with a large portfolio of Indian and international brands and offers consumers access to product trials as well as full-size products across multiple categories.

The Punjab entry also comes as Smytten continues to strengthen its physical retail footprint in the region. The company recently highlighted its Ludhiana store at Pavilion Mall as its first store in Punjab, built around its World of MINIS concept, where consumers can explore mini versions of premium products across skincare, makeup, fragrance, haircare, body care and wellness.

The opening at Mohali Walk further strengthens Smytten’s presence in Punjab while adding to the destination’s expanding portfolio of retail and lifestyle offerings. For Mohali Walk, the addition of Smytten represents another step in building a diversified retail environment catering to evolving consumer preferences.

With consumers increasingly seeking discovery, trial and experiential engagement before making purchase decisions, Smytten’s retail strategy positions its stores as spaces where consumers can explore products across beauty and lifestyle categories while experiencing the brand’s distinctive trial-led proposition.

The Punjab debut reflects Smytten’s broader ambition to bridge digital discovery with physical retail and create more opportunities for consumers to discover, try and shop products across categories.