Intrinsic Advanced Materials is expanding the commercial reach of CiCLO technology across home and hospitality textiles this September with ADVANSA and HeiQ, followed by its partnership with Lonely Whale's Fashion the Future activation during NYC Climate Week.

ADVANSA is introducing Suprelle fiberfill made with CiCLO fibers, extending CiCLO technology into an established premium fiberfill portfolio designed around comfort and performance. At the same time, a collaboration with HeiQ Materials AG is creating opportunities to pair CiCLO fibers with functional technologies that address specific product needs, including cooling, moisture management, freshness and allergen reduction.

Together, the developments give manufacturers, brands and retailers more ways to create products around specific consumer needs while incorporating CiCLO technology designed to help reduce microplastic fiber persistence.

Microplastic fiber pollution caused by the shedding of synthetic textiles is one of the most prevalent forms of microplastic pollution. CiCLO technology is a patented textile ingredient integrated into polyester and nylon fibers during manufacturing. It creates pathways designed to accelerate biodegradation when microplastic fibers enter end-of-life environments with moisture and microorganisms, reducing their persistence. Third-party laboratories independently test CiCLO fibers using recognized ASTM and ISO methods.

ADVANSA Adds CiCLO Technology to Suprelle Fiberfill Portfolio

ADVANSA is introducing Suprelle fiberfill made with CiCLO fibers for bedding, home and hospitality applications, bringing CiCLO technology into an established premium fiberfill portfolio built around comfort and performance.

The Suprelle portfolio gives product developers a range of fiberfill options designed around specific product needs, including cooling, down-like comfort, adaptable support, lasting loft and resilience, lightweight support, moisture management and recycled fiber options. This allows brands and retailers to select the comfort and performance attributes appropriate for pillows, comforters and other bedding products while incorporating CiCLO fibers.

"Our customers want fiberfill that delivers the comfort and performance consumers expect while helping support broader environmental priorities," said Jean-Christophe Rouyer, head of global business development at ADVANSA. "Adding CiCLO technology gives them another way to differentiate Suprelle products without changing the core benefits of the fiberfill."

HeiQ Collaboration Expands Functional Possibilities

Intrinsic Advanced Materials is also collaborating with Swiss materials innovator HeiQ to explore how CiCLO fibers can be paired with functional technologies across home, hospitality and apparel applications.

The collaboration gives manufacturers and brands access to a range of performance possibilities, including cooling and thermal comfort, allergen reduction, odor control and freshness, moisture management and faster drying.

Combined, the technologies create opportunities across bed linens, pillows, mattress protectors, mattress toppers, mattress ticking and apparel products. Product developers can select functionality based on application needs while incorporating CiCLO fibers designed to help reduce microplastic fiber persistence.

"Brands are looking for ways to build more functionality into products without adding complexity," said Mike Abbott, executive vice president of advanced materials and general manager, HeiQ USA. "Combining HeiQ technologies with CiCLO fibers gives developers more flexibility to create products around the performance benefits their customers value."