Swiss Beauty has expanded its retail footprint with the opening of a new Swiss Beauty Select Exclusive Brand Outlet (EBO) at Phoenix United Mall, Bareilly, further strengthening the brand’s presence in India’s growing beauty and cosmetics retail market.

The new store marks another step in Swiss Beauty’s ongoing retail expansion and is expected to provide consumers in Bareilly with direct access to the brand’s portfolio of makeup and skincare offerings.

Founded in 2013 by Amit Goyal and Mohit Goyal, Swiss Beauty has built its proposition around products designed for Indian beauty needs, combining international cosmetic standards with a focus on innovation, performance and affordability. The brand offers a broad portfolio spanning face, lips, eyes, nails, perfumes, brushes and tools, as well as skincare.

The company describes its products as catering to diverse Indian skin tones and styles, with an emphasis on inclusive beauty and accessible price points. Its portfolio includes products such as foundations, primers, concealers, blush and bronzer, lip products, eye makeup and skincare formulations.

Swiss Beauty has also been expanding its Select format as part of its retail strategy. The company has previously stated that Swiss Beauty Select was developed around skincare-infused, technology-backed and high-performance makeup solutions. In an update marking the format’s first anniversary, the brand said Select products were available through more than 100 beauty advisor counters and over 25 EBOs across India, while indicating plans for further expansion.

The company’s official store locator currently lists Swiss Beauty outlets across several Indian cities, reflecting its growing offline retail network.

With the Bareilly launch, Swiss Beauty Select adds another retail touchpoint to its expanding network and continues to build its physical presence across India’s beauty retail landscape.