Hamster London has opened a new store at DLF Midtown Plaza, Moti Nagar, New Delhi, adding to the destination’s offering for younger shoppers. The development was announced by DLF Malls through its official LinkedIn page, which described the new addition as a destination for “little style explorers” and highlighted Hamster London’s edit of fun and stylish accessories for young fashion enthusiasts.

Founded in 2012, Hamster London began with stickers and bags before expanding into accessories, bags, clothing and lifestyle products. According to the brand, its product philosophy is centred on unconventional, friendly and relatable designs, with an emphasis on creating products that are intended to bring fun and personality to everyday use.

The brand’s current portfolio includes backpacks, sling bags, duffle bags, pouches, totes and other accessories, with several collections specifically designed around playful themes and colourful designs. Its kids’ range includes backpacks, sling bags, pouches and gift sets featuring themes such as unicorns and other character-led designs.

Hamster London has been expanding its physical retail network across India, with its official store locator listing locations across Delhi-NCR, Mumbai, Bengaluru, Hyderabad and other cities. The new DLF Midtown Plaza location further strengthens its presence in New Delhi and adds another physical touchpoint for its accessories and lifestyle offerings.

The opening also adds a dedicated accessories proposition for younger shoppers at DLF Midtown Plaza, giving families another option within the destination’s retail mix. With Hamster London’s focus on playful designs and lifestyle accessories, the new store expands the range of offerings available to children and young fashion enthusiasts at the New Delhi destination.