Crocs has expanded its retail presence in Gujarat with the opening of a new store at The Midtown Mall on SH 42 in Bhuj. The store opening was announced through the company’s official LinkedIn communication, adding another retail touchpoint for the global casual footwear brand in the Indian market.

Located at The Midtown Mall, Shivkrupa Nagar, the new store brings Crocs’ footwear and accessories portfolio closer to consumers in Bhuj. The opening is part of the brand’s continued retail expansion in India, where Crocs has been increasing its physical store presence alongside its omnichannel operations.

Crocs India has highlighted the scale of its retail network as part of its growth strategy. In a recent company update, Crocs India announced that it had reached the milestone of 300 stores across the country. The brand has also described India as one of its fastest-growing global markets, with its operations spanning retail, wholesale, marketing, digital and merchandising.

Founded in 2002, Crocs is a global casual footwear brand known for combining comfort, functionality and distinctive design. The company says its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. Its portfolio includes footwear for women, men and children, with the brand's product universe extending across its iconic clogs, sandals and other casual footwear styles.

The brand's identity has also been closely associated with personalisation through Jibbitz charms, allowing consumers to customise their footwear. Crocs continues to build its product offering around its core focus on comfort while expanding into new silhouettes, collaborations and consumer-led product experiences.

In 2026, Crocs introduced its new global brand narrative, “Wonderfully Unordinary,” marking a new chapter in its communication strategy. The platform focuses on authenticity, creativity and self-expression and is being extended across product storytelling, digital and social platforms, talent partnerships and retail activations.

The company has also continued to strengthen its sustainability and circularity initiatives. Crocs' 2025 Comfort Report highlighted its efforts across inclusivity, circularity, climate and community, including the expansion of its Old Crocs. New Life. take-back programme into additional markets.

The Bhuj store adds to this expanding retail network and provides consumers in the city with direct access to Crocs' footwear and accessories. With the brand continuing to add physical retail locations across India, the latest opening reflects its ongoing effort to expand its reach across established markets as well as emerging retail destinations.