Nykaa has brought its K-Beauty Festival to Bengaluru this September, transforming Forum Mall into a Korean Beauty Village that brings together a wide range of Korean skincare, makeup and haircare brands. The experience will be open to shoppers until September 27.

The Korean Beauty Village is designed to offer consumers an opportunity to discover Korean beauty products through an experiential retail format, bringing multiple categories and brands together in one destination.

The skincare portfolio at the festival includes Dr. Althea, Beauty of Joseon, COSRX, Anua, Biodance, SKIN1004, Round Lab, Arencia, Aestura, Illiyoon, Medicube, The Face Shop, Mirabelle Korea and Laneige.

The makeup and everyday beauty offering features D’alba Piedmont, TIRTIR, Tonymoly and Mamonde, while Korean haircare brands La’dor, Mise En Scene and Ryo add another category to the festival.

Beyond product discovery, the Korean Beauty Village features interactive experiences designed to encourage shoppers to engage directly with the products. Visitors can try testers, participate in games and access samples and prizes as part of the festival experience.

The initiative comes as Korean beauty continues to attract consumer interest in India, particularly across skincare, makeup and haircare. Korean beauty brands have gained visibility through their emphasis on skincare routines, product innovation and ingredient-focused formulations, while social media has further contributed to their popularity among Indian beauty consumers.

Through the K-Beauty Festival, Nykaa is bringing this category closer to consumers through a physical experience that combines product discovery, trials, entertainment and promotional offers.

The Bengaluru activation is aimed at both existing K-beauty consumers and shoppers who are exploring Korean beauty products for the first time. From sunscreens and skincare essentials to sheet masks, makeup and haircare, the Korean Beauty Village brings together a broad selection of products across everyday and specialised beauty needs.

The festival also forms part of Nykaa’s broader approach to bringing international beauty trends and brands to Indian consumers through both online and offline experiences.

With the Korean Beauty Village at Forum Mall, Bengaluru consumers can explore a dedicated K-beauty destination through September 27, combining product discovery with interactive experiences and promotional offers.