Style Union, the Indian fashion brand focused on everyday fashion for women, men and kids, has expanded its retail presence in Telangana with the opening of its newest store in Mulugu, Warangal. The company announced the launch through its official LinkedIn page, marking another addition to its growing network of physical stores across India.

Located at House No. 15, Industrial Estate, 75/4/2, Mulugu Road, Tadkamalla Village, Warangal, Telangana, the new store brings Style Union’s fashion offering closer to consumers in the region, with a portfolio spanning men’s, women’s and kids’ fashion, along with accessories and makeup.

The Mulugu store is designed around Style Union’s proposition of offering fresh, accessible fashion across categories. According to the company, customers can explore new looks for different occasions, with the brand positioning its merchandise around contemporary styles and what it describes as “honest prices.”

The store also follows Style Union’s high-frequency product refresh model, with the brand highlighting 150+ fresh styles every week. This approach forms a central part of its retail proposition, allowing customers to regularly discover new silhouettes, colours, designs and fashion options across its categories.

Style Union describes itself as a modern Indian fashion brand catering to women, men and kids, with a focus on combining style, comfort, quality and value. The company says it began its retail journey with its first stores in Hyderabad and Bengaluru in February 2022. Its current official website lists 180+ stores across India, alongside more than 150 new styles introduced every week.

The brand’s portfolio covers a broad range of everyday fashion, including apparel across men’s and women’s categories, kidswear, jeans, trousers, shirts, T-shirts, dresses, ethnic wear, active and performance-inspired styles, as well as accessories such as socks, caps and bags.

Style Union’s retail strategy is built around its “Never Blend In” positioning, with the company stating that it aims to provide customers with fresh and functional styles while maintaining transparent pricing. Its official brand communication also emphasises customer-first retail, inclusive fashion and frequent new product launches.

The Mulugu opening further strengthens the brand’s presence in the wider Warangal market. Style Union already has a store in Hanamkonda, Warangal, located at Nayeem Nagar, Kishanpura, giving the company an existing retail footprint in the region. Style Union - Hanamkonda. 

With the new Mulugu store, Style Union continues to expand its brick-and-mortar network while bringing its multi-category fashion proposition to consumers beyond the country’s major metropolitan markets. The company’s growing store network, combined with weekly newness and an expanding product assortment, forms part of its broader strategy to build a national fashion retail presence.

The Style Union Mulugu store is now open, offering men’s, women’s and kids’ fashion alongside accessories and makeup, with the brand continuing to focus on frequent newness and accessible everyday fashion for consumers in the Warangal region.