H&M has opened its first store in Jaipur, marking the Swedish fashion retailer’s entry into the Pink City and further expanding its physical retail presence in Rajasthan. The launch was announced through the company’s official LinkedIn communication, which welcomed Jaipur as the latest addition to H&M’s retail network.

Located at Ridhiraj World Business Center on Ajmer Road, the new store brings H&M’s latest fashion collections to consumers in Jaipur. H&M’s official store locator lists the outlet at World Business Center, with the store operating across Ground and First Floor, Showroom 01, 02 and 03.

The Jaipur opening adds another location to H&M’s growing Indian retail network and strengthens the brand’s presence in Rajasthan. The launch follows H&M’s established strategy of combining physical stores with its digital shopping platform, giving customers access to its fashion offering across multiple channels.

The new Jaipur store offers H&M’s broad fashion proposition, with the brand’s India platform currently featuring collections across Ladies, Men, Divided, Baby, Kids and H&M Home, alongside categories such as dresses, shirts and blouses, jeans, jackets and coats and other seasonal fashion.

H&M has built its global business around making fashion accessible, with the company tracing its origins to 1947, when founder Erling Persson opened the first Hennes store in Västerås, Sweden. H&M says its global business has since grown to more than 4,100 stores across 81 countries.

The brand has also developed a broader fashion ecosystem that includes collaborations, contemporary collections, accessories and lifestyle categories. In India, H&M operates through H&M Hennes & Mauritz Retail Private Limited, with its Indian operations supported by a combination of physical stores and online channels.

The Jaipur launch comes as the city continues to develop as an important retail and lifestyle destination. With its first store in the Pink City, H&M is bringing its international fashion proposition to a new consumer market while adding to its presence in Rajasthan.

The H&M Jaipur store is now open at Ridhiraj World Business Center, offering consumers an opportunity to explore the brand’s latest collections across fashion and lifestyle categories.