Decathlon Sports India today officially launched its flagship performance running sub-brand, KIPRUN by Decathlon, introducing Indian runners to an identity built around the global brand tagline, "More Runs. More Life." At its core, the brand carries a singular promise: to democratize high-performance solutions to run for life.

The launch brings KIPRUN by Decathlon’s new performance-led running shoes designed for every kind of running journey, highlighting how running enriches life, fostering mental and physical wellbeing, personal growth and community connection.

KIPRUN was not conceived in a boardroom; its legacy traces back to the sidelines of the 2007 New York Marathon. The name is a direct contraction of "Keep Running," born from the shouts of spectators cheering on runners along the course. Rooted in this heritage, KIPRUN by Decathlon operates on a core belief: in running, as in life, the journey matters more than the destination. Its identity symbol, inspired by a starting block, represents support, momentum and the constant impulse to step forward. KIPRUN by Decathlon's purpose is rooted in supporting everyone to keep running, explore their potential and grow.

The KIPRUN by Decathlon brand film captures the less visible side of running: the discipline of showing up, the freedom of exploration, the confidence that builds with every step, and the moments of clarity that come when everything else fades away. Whether it is an everyday run, a personal-best attempt, a trail adventure, or a first step towards a healthier lifestyle, every running journey is personal.

“Running transforms far more than physical fitness, building consistency, elevating wellbeing, fostering confidence, and connecting communities," said Bruno Araujo, Country Sports Leader- Running, Decathlon Sports India "Through our tagline 'More Runs. More Life.', KIPRUN by Decathlon is building a comprehensive running ecosystem, empowering runners with the technical innovation, guidance, and footwear choices needed to embrace their individual journeys and build holistic wellbeing.

As part of the India launch, KIPRUN by Decathlon has introduced 35 running shoes, powered by 17 high performance running shoes across everyday training, long-distance running, race-day performance, and trail exploration. The collection features performance technologies including VFoam Plus, MFoam+, and carbon-plated soles, offering runners a choice of solutions based on their pace, distance, terrain, experience and goals.

The launch comes at a time when running in India is evolving into a lifestyle and community movement, with organized races, running groups, and everyday runners driving the sport's visibility across cities. For KIPRUN by Decathlon, this growth represents an opportunity to champion a broader idea of running, one defined not by race-day results alone, but by the role it plays in helping people challenge themselves, build consistency and make more space for movement in their lives.