Van Heusen, the premium lifestyle brand from Aditya Birla Fashion and Retail Limited (ABFRL), has strengthened its retail presence in Chennai with the opening of a new store in Anna Nagar. The company announced the opening through its official LinkedIn page, describing the new outlet as a new destination for customers in one of the city’s prominent retail neighbourhoods.

Located in Anna Nagar, the new store brings Van Heusen’s latest fashion offerings closer to consumers in the area, further strengthening the brand’s physical retail footprint in Chennai.

Van Heusen’s portfolio spans a wide range of apparel and lifestyle categories for men, women and youth. The brand has traditionally been associated with professional and workwear, while its current positioning extends across casual, ceremonial and partywear, along with newer categories such as activewear. Its product proposition is built around contemporary fashion, functionality and dressing solutions across different occasions.

The Anna Nagar expansion comes as Van Heusen continues to build on its longstanding presence in the Indian market. The brand entered India in 1990 and has evolved over more than three decades into a prominent premium lifestyle and fashion brand for Indian consumers. ABFRL describes Van Heusen as a fashion authority catering to the evolving needs of Indian consumers and offering products across multiple occasions.

The brand’s offering includes fashion formals, shirts, trousers, suits, casualwear and other wardrobe essentials, while its broader portfolio has also expanded into areas such as innerwear, athleisure and activewear. Van Heusen’s official fashion-formals platform highlights contemporary formalwear designed for the modern professional, reflecting the brand’s continued connection with the workplace while also addressing changing lifestyle requirements.

The new Anna Nagar store adds to Van Heusen’s existing presence in Chennai, where the brand also operates a store in the Pondy Bazaar area of T. Nagar. The Anna Nagar location is situated on 2nd Avenue in Shanthi Colony, placing the brand within a well-established retail and lifestyle catchment in the city.

The store opening reflects the continuing importance of physical retail for established fashion brands as consumers increasingly look for convenient access to both everyday wardrobe essentials and occasion-led fashion. For Van Heusen, the expansion provides another customer touchpoint in Chennai while supporting its wider retail strategy under ABFRL.

ABFRL, part of the Aditya Birla Group, operates a portfolio of fashion brands and retail formats across multiple segments. As of December 31, 2025, the company reported a presence across 1,226 stores spanning more than 7.7 million square feet of retail space. Van Heusen is among the established brands within its fashion portfolio.

With the new Anna Nagar store, Van Heusen continues to expand its presence across Chennai while bringing its premium lifestyle proposition and evolving fashion portfolio closer to consumers.