SNITCH is set to strengthen its retail footprint with a new store in Dimapur, Nagaland, marking the brand’s expansion into another emerging market in India.

The development was announced by Chetan Siyal, Founding Member & CMO, SNITCH, through a LinkedIn post, where he highlighted the brand’s approach of exploring markets beyond the conventional expansion destinations.

Addressing the decision to enter Dimapur, Siyal noted that the brand is keen to build its presence in locations that may not feature prominently in conventional retail expansion conversations. He described the new store as an opportunity for SNITCH to place its products before a new set of consumers and understand their preferences through direct interaction with the brand and its collections.

The Dimapur launch will give consumers in the city an opportunity to experience SNITCH’s menswear offering through a physical retail format, allowing shoppers to explore, try on and evaluate the brand’s products in-store.

Founded in 2020, SNITCH is an Indian menswear brand that operates through a direct-to-consumer and omnichannel model. The brand says its offering combines contemporary menswear with trend-driven designs, premium fabrics and smart tailoring, while its retail stores provide customers with an opportunity to experience its collections physically.

SNITCH has been pursuing an aggressive offline expansion strategy alongside its digital business. Recent industry reports have highlighted the brand’s continued store additions across Indian markets, with its retail network expanding beyond major metropolitan centres into Tier II and other emerging cities.

The brand’s physical stores are designed to complement its digital-first approach, providing customers with access to its collections, fitting and styling assistance and a more tactile shopping experience. SNITCH’s current retail proposition includes categories spanning shirts, trousers, denim, co-ords, outerwear, accessories and other contemporary menswear offerings.

The upcoming Dimapur store reflects this broader retail strategy, taking SNITCH’s contemporary menswear proposition to a new market in Northeast India. For the brand, the expansion also creates an opportunity to understand local consumer preferences and build a direct relationship with customers in the region.

With the new store, SNITCH continues to extend its physical retail presence while maintaining its focus on combining digital discovery with offline shopping experiences.