R&B Fashion, the value-fashion brand owned by Apparel Group, has opened four new stores across Saudi Arabia, India and Iraq, strengthening its international retail network and marking its entry into Iraq. The announcement was shared on the official LinkedIn pages of Apparel Group and Apparel Group India.

The new stores are located at Granada Mall in Riyadh, Saudi Arabia; Adilabad in India; Inorbit Mall in Visakhapatnam (Vizag), India; and Iraq Mall in Baghdad, Iraq. The four openings add more than 60,000 sq. ft. of retail space, taking R&B’s total retail footprint to approximately 3.2 million sq. ft. across 10 countries, according to the company’s announcement.

The Baghdad store marks R&B Fashion’s entry into Iraq, extending its presence into a new market as it continues to expand across established and emerging retail destinations. The openings in Saudi Arabia and India further strengthen the brand’s network in two of its key markets.

Each new store offers a selection of fashion across menswear, womenswear and kidswear, alongside footwear, accessories and lifestyle essentials. The stores are designed to provide shoppers with a modern retail environment and access to trend-led fashion for different age groups and everyday needs.

Expanding a value-fashion proposition

R&B Fashion is Apparel Group’s homegrown fashion retailer, launched in October 2012 at Muscat Grand Mall in Oman. The brand focuses on accessible, trend-led clothing for men, women and children, complemented by footwear and accessories. Its merchandise combines seasonal fashion with everyday wardrobe essentials, with collections developed to serve a broad family-oriented customer base. 

The brand operates across Middle Eastern markets and India, supported by physical stores and an online shopping platform. Its proposition centres on offering a wide variety of styles at accessible prices, with merchandise refreshed to reflect evolving fashion trends and consumer preferences. 

Apparel Group is a Dubai-based fashion and lifestyle retail conglomerate with a portfolio spanning international brands and its own retail concepts. Its business covers multiple markets across the Gulf region and other international destinations, including India. R&B is among its homegrown concepts focused on the value-fashion segment. 

The latest store openings reflect R&B Fashion’s continued focus on expanding its retail presence, increasing access to affordable fashion and building its footprint across international markets.