Brooks Brothers, the American heritage menswear brand founded in 1818, has opened a new store at Bailey Square in Patna, extending its retail presence in India. The company announced the opening through its official LinkedIn account, bringing its range of formalwear, shirts, premium casualwear and accessories to customers in the Bihar capital.

The new store offers customers an opportunity to explore the brand’s menswear proposition, which combines classic American style with an emphasis on quality, craftsmanship and timeless design. The assortment includes tailored suits, shirts, premium casualwear and accessories, catering to consumers seeking wardrobe options for business, formal occasions and everyday dressing.

Founded by Henry Sands Brooks in New York in 1818, Brooks Brothers has built its reputation around traditional tailoring and enduring wardrobe essentials. The brand is associated with several milestones in American apparel retail, including the popularisation of ready-to-wear clothing and its signature button-down collar shirt. Over more than two centuries, it has continued to build its identity around classic styling, product quality and service.

In India, Brooks Brothers operates through Reliance Brands Limited, which has been responsible for bringing the American label to the domestic market. The brand’s Indian retail network includes stores in cities such as Mumbai, Delhi NCR, Bengaluru, Chennai, Hyderabad, Chandigarh, Ahmedabad, Pune and Visakhapatnam, according to its official store locator. Its presence spans premium shopping destinations and reflects its focus on consumers seeking heritage-led menswear and contemporary wardrobe essentials.

The Patna opening marks a further addition to this network, extending the brand’s reach into another important Indian city. The launch also gives local consumers access to Brooks Brothers’ established range of formal and casual menswear without having to rely solely on stores in other metropolitan markets.

With its Bailey Square store, Brooks Brothers continues to build on its long-standing brand heritage while expanding access to its products in India. The opening brings the label’s American menswear tradition to Patna, adding another retail destination for customers looking for classic tailoring, shirts and premium everyday apparel.