D’YAVOL X Eyewear is making its first move into physical retail, marking a significant new chapter for the luxury brand. The collection will now be available exclusively across select Dayal Opticals boutiques in Delhi NCR, Mumbai and Chandigarh, including Brooke and Carter.

Born from the creative vision of Shah Rukh Khan, D’YAVOL X Eyewear has developed a distinctive design language defined by clean silhouettes, premium materials and a precise, understated approach to luxury.

Its move into retail now gives consumers the opportunity to experience that design language in person, from the weight and finish of the materials to the way each frame sits, feels and transforms on the face.

Speaking about the collection’s retail debut, Shah Rukh Khan said: “I’ve worn countless pairs of sunglasses over the years, but the ones I keep coming back to always have something special about them. A particular shape, the way they sit, or a small detail that makes all the difference. We’ve put a tremendous amount of thought and care into every D’YAVOL X frame, and I love the idea that people can now walk into a boutique, try them on, and discover that one pair that feels like it was made just for them. Because at the end of the day, sunglasses are a very personal thing.”

Handcrafted in Japan in limited numbers every year, the collection combines premium acetate and titanium, with a focus on precision, materiality and considered construction. Each frame reflects the brand’s point of view, contemporary yet restrained, with a quiet confidence that allows the design to speak for itself.

For D’YAVOL X, eyewear has always been about more than function or styling. A frame can alter how a face is perceived, sharpen a silhouette, and become an intrinsic part of a person’s identity. The collection is built around that idea, creating eyewear that feels distinctive without being overstated.

The move into physical retail represents a natural evolution for the brand. Until now, D’YAVOL X Eyewear has primarily been experienced through its campaigns and digital presence. Its arrival at Dayal Opticals brings the collection into an environment where consumers can engage with the product directly and experience the craftsmanship at close quarters.

Leti Blagoeva, Co-founder of D’YAVOL Luxury Collective, said: “Bringing D’YAVOL X Eyewear into physical retail marks an important milestone for the brand. For us, choosing the right partner was about more than retail presence. It was about finding someone who shares our understanding of luxury, craftsmanship and the experience that comes with it. Dayal Opticals brings decades of expertise, an established network and a discerning clientele, and we are  delighted to partner with them to bring the collection to a wider audience across India.”

The collection will debut across a curated selection of Dayal Opticals locations, including Khan Market, Select Citywalk and DLF Galleria in Delhi NCR; Kala Ghoda in Mumbai; and Sector 8 Market in Chandigarh. It will also be available at Brooke and Carter by Dayal Opticals at The Chanakya and DLF Emporio.

Sarvash Kalra, Director, Dayal Opticals, said: “At Dayal Opticals, we have always believed in introducing brands that represent the highest standards of design and craftsmanship. D’YAVOL X Eyewear brings a very distinct point of view to the category, with a strong identity and an uncompromising approach to design. We are excited to introduce the collection to our clients across India.”

With a legacy spanning more than six decades, Dayal Opticals has established itself as one of India’s leading luxury eyewear curators. Across its boutiques in North India and Mumbai, it has introduced some of the world’s most recognised eyewear houses to the Indian market, building a portfolio centred on craftsmanship, design and exclusivity.

The partnership brings together two complementary perspectives on luxury: D’YAVOL X’s contemporary design language and Dayal Opticals’ deep expertise in luxury eyewear and retail.

For D’YAVOL X Eyewear, the move into retail signals the beginning of a new phase for the category, one that brings the product closer to its audience while retaining the creative identity on which the collection has been built.