Superdry, the British fashion and lifestyle brand known for combining vintage Americana, Japanese-inspired graphics and contemporary British style, has opened a new store at Pacific Mall, Jaipur, marking another milestone in its retail journey in India. The new outlet introduces a refreshed and distinctive retail identity, bringing the brand’s experience closer to customers in the city.

Founded in 2003, Superdry has built its identity around distinctive graphic designs, quality fabrics, authentic vintage washes, tailored fits and detailed craftsmanship. Its portfolio spans apparel and lifestyle categories, with a design approach that blends heritage influences with contemporary styling. The brand emphasises individuality, quality and self-expression in its products and retail experience.

The new store at Pacific Mall reflects Superdry’s focus on translating its brand vision into a cohesive in-store experience, with attention to detail across the retail environment. The opening highlights the collaborative effort involved in bringing the store concept to life, from translating the brand’s identity into the physical space to executing the various elements of the retail experience.

The store aims to offer customers an engaging environment in which to explore Superdry’s collections and distinctive design language. Its refreshed identity underscores the role of store design and presentation in shaping customer interactions with the brand.

Superdry entered the Indian market in 2012 through a franchise partnership with Reliance Brands Limited. In 2023, the partnership evolved into a strategic joint venture, with Reliance Brands’ UK-based subsidiary acquiring Superdry’s intellectual property assets for India, Sri Lanka and Bangladesh.

The Jaipur opening adds to the brand’s retail presence in India as it continues to engage customers through its physical stores and broader retail network. The milestone also recognises the contribution of the teams involved in the store’s development and execution, highlighting the importance of collaboration, commitment and attention to detail in delivering a consistent brand experience.