IVS Group has appointed Atish Bhatia as Group Chief Marketing Officer and Head of IVS Fashion. In his new dual leadership role, Mr. Bhatia will focus on driving the Group’s overarching brand strategy while spearheading the growth and expansion of its fashion business.

As the Head of Fashion at IVS Group, Bhatia will lead the business strategy, brand development, growth and expansion of The BT Club, a Gen Z-focused Street wear brand, and NotreDeim, a premium lifestyle apparel brand. Under his leadership, the group aims to build distinctive and culturally relevant fashion brands that resonate with the ever-evolving consumer base of the Indian market.

Bhatia brings over a decade of experience across fintech, media, digital platforms, brand partnerships, monetisation and growth strategy. Prior to joining IVS Group, he served as Chief Marketing Officer at FiatPe, where he led marketing initiatives focused on brand building, merchant engagement and business growth in India's digital payments ecosystem.

Previously, Bhatia was the Head of Sponsorship at Saregama India Ltd., leading strategic partnerships and brand alliances. At Condé Nast India, he built scalable revenue models and expanded its digital monetization streams across premium media platforms.

His professional experience also includes roles at Pocket Aces, where he worked as Monetisation Manager for Dice Media, and ELLE India, where he served as Region Head for West and South, overseeing digital, print, brand solutions and experiential initiatives. He has also worked with renowned media houses including Times Internet, Forbes India, Naukri.com and Hindustan Times where he managed diverse functions for business expansion and revenue growth.