NEWME, the Gen Z-focused fashion brand, has expanded its offline retail presence with the opening of four new stores across Agartala, Raipur, Jaipur and Hyderabad during the Navratri festive period. The latest expansion includes the brand’s first stores in Agartala and Raipur, its fourth outlet in Jaipur and its second store in Hyderabad.

The openings mark another step in NEWME’s efforts to strengthen its physical retail network across India, with a focus on reaching younger consumers in emerging and established fashion markets.

Agartala and Raipur mark new markets for the brand, with NEWME reporting an encouraging response from consumers in both cities following the launches. The expansion also builds on its presence in Jaipur and Hyderabad, where the brand is adding stores to serve growing customer demand.

The company official announced the four openings on LinkedIn, highlighting the enthusiasm shown by shoppers in the newly entered markets and the continued support received in cities where NEWME already operates. The announcement also indicated that the brand plans to continue expanding its store network.

Founded in 2022, NEWME is an India-based fashion and consumer internet company focused on Gen Z consumers. The brand combines trend-led fashion with a technology-driven approach, aiming to bring emerging styles to market quickly and enable shoppers to express their individual identities. Its collections are available through its digital platform and an expanding network of physical stores.

By opening four stores during the festive period, NEWME is continuing to build its omnichannel presence and broaden access to its fashion offerings across different regions of India.