Every journey is marked by new destinations. As the path unfolds, each new chapter brings moments of renewal and discovery, while remaining rooted in the values that have shaped the brand over time.

For Paul & Shark, the reopening of its boutique at the prestigious luxury mall DLF Emporio in New Delhi represents one of these moments: a renewed expression of the brand’s presence in India, a market that has played an important role in its history for many years and continues to hold a significant place in its international growth.
The new space embodies Paul & Shark’s spirit of evolution and discovery, while remaining rooted in its Italian craftsmanship.

The boutique introduces Paul & Shark’s latest retail concept, inviting visitors to immerse themselves in the brand’s universe. Fluted oak wall panelling, natural stone and marble are combined with blue velvet, ceramics and bespoke furnishings to create an environment that feels both sophisticated and distinctive.

A palette of cream, sand and different shades of blue brings contemporary elegance while echoing Paul & Shark’s distinctive visual codes. Every element reflects the brand’s spirit of research, innovation and attention to detail. More than simply a retail destination, the boutique embodies Paul & Shark’s philosophy of continuous discovery and refinement. The design encourages visitors to explore the space and experience the values at the heart of the brand, while the quality of the materials and precision of every detail offer a contemporary interpretation of the craftsmanship that has distinguished Paul & Shark throughout its journey.

The result is a space that brings the Sense of Journey to life. Rooted in the brand’s DNA and driven by curiosity, discovery and continuous evolution, it reflects an attitude towards life: a desire to explore new places, experiences and perspectives, shared by men and women whose lives are constantly in motion and whose style accompanies them across destinations and occasions.

In the same way, craftsmanship can be experienced throughout the space, echoing the qualities of Paul & Shark’s collections. Every element is the result of meticulous research, technical expertise and savoir-faire refined over decades, where innovation and technical know-how meet an enduring respect for quality. Craftsmanship becomes tangible through the materials, proportions, finishes and design of the space.

The renewed Paul & Shark boutique at DLF Emporio will be unveiled on 14 October with an exclusive event bringing together the local community. Guests will have the opportunity to meet Dini, CEO of Paul & Shark and representative of the Dini family, which has guided the brand for fifty years, preserving its heritage, values and aspirations while leading its continued evolution.

The evening will mark the beginning of a new chapter for Paul & Shark in New Delhi, inviting guests to discover the new space and celebrate the brand’s enduring presence in India.

Paul & Shark is an Italian luxury clothing brand, born from a deep passion for the sea. Founded in 1976 in Varese by Paolo Dini, the brand has grown over the years and is now led by the third generation. Paul & Shark’s philosophy is based on the Sense of Journey, a voyage shaped by discovery, and on the union between modern craftsmanship and technological innovation, for a perfect balance between heritage and timeless design.