OVS, Italy’s leading fashion retailer, has opened its largest store in India at R City Mall, Ghatkopar, Mumbai. Spanning approximately 12,400 sq. ft., the store marks an important milestone in the brand’s India journey, introducing a flagship-style retail experience that brings together an expanded range of collections in a spacious, contemporary setting. Designed to offer consumers a more immersive way to discover the brand, the store reflects OVS’s approach to making Italian design and contemporary fashion affordable to a wider audience, while maintaining high standards of quality and sustainability.

The store brings together OVS’s diverse portfolio across womenswear, menswear and kidswear, featuring collections from OVS, PIOMBO, Les Copains, B.Angel and OVS Kids.The store also introduces MYA, OVS’s curve collection, to its Indian portfolio, further broadening the brand’s offering and bringing more inclusive fashion choices to Indian consumers.

At the heart of OVS’s vision is the belief that style, quality and design should be accessible to everyone, interpreting fashion as an inclusive form of personal expression, rooted in people’s everyday lives.This philosophy is captured by the claim “Love People. Not Labels”. Driven by the goal of building brands for people not labels for status, OVS celebrates individuality, diversity and the freedom to express one’s own style, beyond stereotypes. Over time, OVS has evolved this vision into a true “House of Collections” model bringing together a portfolio of distinctive and complementary brands under one strategic umbrella, each with its own style, identity, aesthetic and community.

OVS entered the Indian market in 2025 with its first store at Pacific Mall, New Delhi, followed by its Mumbai debut at Sky City Mall, Borivali, in March 2026. The opening at R City Mall strengthens the brand’s presence in Mumbai, a key market within its India strategy, with its diverse consumer base and opportunities for further retail expansion.

Speaking at the launch, Sundeep Chugh, Managing Director, OVS India, said, “The opening of our largest store in India reflects our objective to build a meaningful and long-term presence in the market. With a flagship-style experience and a broader portfolio of brands, we aim to enrich the customer experience and to make contemporary Italian style accessible to Indian consumers while offering them greater choice across categories. Mumbai remains an important market for us as we continue to build our footprint in India.”

Building on its growing presence, OVS India plans to open four additional stores by the end of 2027, taking its total retail network to seven stores. The expansion roadmap includes key markets such as Delhi NCR, Mumbai and its surrounding regions, including Thane, Navi Mumbai and Vashi, as well as Pune, Surat, Bengaluru, Chennai, Hyderabad and Chandigarh. The brand will focus on suitable mall destinations across Tier 1 cities and select Tier 2 markets.

Globally, OVS operates over 2,600 stores across multiple markets.The brand continues toadvance its responsible fashion efforts through responsible sourcing, water-efficient processes and the use of recyclable materials.