Gillette has partnered with actor Abhay Verma to bring together Gillette’s commitment to continually advancing the shaving experience with a new-age talent who represents a generation that is ambitious, evolving and confident in its choices.

The announcement was made at P&G Loop, P&G India’s creator collective that brings together creators, media, experts and cultural voices to explore the science, innovation and thinking behind its brands. Bringing together thousands of creators, the platform showcased P&G’s portfolio of innovations, with Gillette highlighting its premium shaving offerings, including the Gillette Mach3.

Known for his performances across film and OTT, Abhay has been building a distinct place for himself among younger audiences through his evolving body of work. As the new friend of Gillette, his association with the brand brings together his contemporary appeal and Gillette’s enduring focus on helping men feel confident through a superior grooming experience.

Gillette’s premium portfolio reflects this commitment to innovation. Gillette Mach3 features a 3D Flexi Head that adjusts to facial contours, along with three anti-friction blades and a metallic handle for grip and control. The 3D Flexi Head moves with the curves of the face to deliver a 100% smooth, comfortable shave, even on the trickiest areas such as the neck and chin, helping men achieve a clean, comfortable shave with greater ease.

Speaking about his association with Gillette, Abhay said, “Grooming is an important part of feeling confident and putting my best self forward. What stands out to me about Gillette is its 125-year legacy of engineering and how it continues to bring technology into everyday grooming. When it comes to my personal style, I’ve always preferred keeping things simple and sticking to a clean-shaven look because it feels natural and comfortable for me. And as I’ve become an actor, I’ve also become more particular about what I use and who I trust when it comes to my skin. I only trust the best, which is why I choose Gillette Mach3. It fits naturally into my routine and gives me the smooth, comfortable shave I look for when I want to maintain a clean, sharp look. I’m excited to be associated with a brand that has consistently helped men feel confident in their own skin, true to its philosophy, ‘The Best a Man Can Get". 

Gillette continues to build on its legacy of engineering-led innovation, bringing together product performance and contemporary cultural relevance to elevate the everyday shaving experience.