Myntra Beauty has onboarded Kylie Cosmetics, adding 106 stock-keeping units (SKUs) spanning makeup and fragrance to its platform ahead of the festive season. The move is expected to expand access to the celebrity-founded beauty brand among Indian consumers.

The product range includes the Cosmic fragrance, Kylie Supple Kiss Precision Lip Kit and Kylie Matte Liquid Lipstick. 

Founded by Kylie Jenner, Kylie Cosmetics rose to global prominence with the launch of its first lip kit in 2015. The brand has since expanded its offerings to include lip glosses, makeup products, and fragrances. Having been present in India for two and a half years, the brand's expansion onto Myntra is aimed at reaching a broader consumer base across the country.

Deepak Joshi, Senior Director – Category Management, Beauty and Personal Care, Myntra said, “Our goal with Myntra Beauty is simple: to build the one destination where a shopper can find every brand they can think of, whether that's an emerging Indian label or a globally iconic name. Kylie Cosmetics is exactly the kind of brand that belongs in that mix; it has genuine cultural weight and a devoted following, and this festive season, it gives shoppers one more way to complete their look, right down to the finishing touch,”

 

Prashant Kumar, Business Head for Kylie Cosmetics from House of Beauty shared, “After two and a half successful years in India, our expansion on Myntra marks an important next step in Kylie Cosmetics' growth journey. As we deepen our presence in the market, Myntra’s strong beauty ecosystem and wide consumer reach make it the right platform to bring the brand to an even larger audience. This expansion reflects our continued confidence in Indian consumers and their love for Kylie Cosmetics, making the brand more accessible to them across the country.”

 

The addition strengthens Myntra Beauty's portfolio, which comprises approximately 5,00,000 beauty and personal care products across categories such as makeup, skincare, fragrances, haircare, and bath and body. The onboarding also adds to the platform's range of international beauty brands as it seeks to cater to consumers during the festive shopping period.