The Indian Garage Co, one of India's biggest homegrown fashion brands from TMRW House of Brands, is now Indian Garage. The new name comes with a new logo and visual identity. To celebrate this important milestone & unveil the refreshed, sharp, and stunning new look of Indian Garage, Suryakumar Yadav was at Sky City Mall, Borivali, today. Sky City Mall is one of Mumbai's most premium retail destinations, and Indian Garage's store there has grown into one of the brand's key addresses in the city.

The unveiling marks the start of a new chapter for Indian Garage, with a new logo and a new positioning. As part of the change, the brand has also dropped "Co" from its name.

The new positioning is built around the Everyday Hero.

He is the new-generation Indian man building his life from the ground up. His aspirations are global. His roots stay local. He wants quality without the brand tax.

Indian Garage is the homegrown menswear brand made for him: tailored for the Indian body, with the latest trends every week, and global quality at homegrown prices.

Numerous self-made stories start in a garage. So does this one. "We've always made clothes for the man building his own story," said Anant Tanted, Founder, Indian Garage. "Our new identity finally says it out loud."

“Indian Garage has always been about the man who is building something for himself, and our new identity reflects that more sharply than ever,” said Manish Singhai, Chief Growth Officer, TMRW. “The Everyday Hero is ambitious, global in outlook and rooted in India, and he shouldn’t have to pay a brand tax for quality. With a fresh name, a bolder look and a clear positioning, we are well placed to grow with him. Having Suryakumar Yadav, who embodies that self-made spirit, unveil it alongside our customers at Sky City Mall made the moment even more special.”

The day was filled with a lot more than just the unveiling! Suryakumar Yadav met five lucky shoppers chosen for the occasion, shot content with creators, and spent time with several fashion influencers in attendance. Attendees also got a viral color analysis done on the spot. The evening carried a young, festive energy, true to the spirit of the brand's new identity.

Tanu Prasad, CEO, Malls, Oberoi Realty, said, “Indian Garage has been a valued part of our fashion offering, and we are delighted to see the brand mark this exciting new chapter at Sky City Mall. As a homegrown, Made-in-India brand that has built its journey around quality, value and a deep understanding of the Indian consumer, its story resonates strongly with the young, aspirational shoppers who visit us. We are pleased to be part of a milestone that brings together fashion, culture and an engaging experience for our shoppers, while celebrating the evolution of a brand that continues to grow with the Indian consumer.”