Hyeglo Beauty, the brand building India’s skinified beauty category, has raised ₹7 crore in a seed round led by Sauce. The round also saw participation from Giga Capital (Aarti Gill, OZiva Nutrition), Consumer Collective, Arjun Purkayastha (SVP & MD, Greater China & North Asia, Reckitt), and The Patient Capital.

Hyeglo is creating a new category at the intersection of makeup and skincare. Its skinified makeup is formulated with actives at efficacious dosages, so it works for the skin as well as on it. Launched in April 2026, the brand now moves into its scale phase, extending its portfolio across colour and care.

Founder Kanupriya Ahluwalia brings nine years of experience building beauty brands across India and the Middle East, having worked with Nykaa, Kay Beauty, Noon and Namshi. Her work across beauty businesses and retail markets informs Hyeglo’s focus on evolving consumer expectations and the growing convergence of skincare and makeup.

“Indian women have been asked to choose between makeup that performs and products that are actually good for their skin. We don’t think that trade-off should exist,” said Kanupriya Ahluwalia, Founder and CEO, Hyeglo Beauty. “We started with makeup because that’s where the gap was widest, but our ambition is to define skinified beauty in India, from colour to care. This round lets us double down on R&D and take the category mainstream.”

“The most valuable consumer brands create the category they go on to lead,” said Yash Dholakia, Partner, Sauce. “Indian consumers have become remarkably sophisticated about skincare, and that expectation is now moving into everything they put on their face. Hyeglo is building for that shift with genuine formulation depth, and Kanupriya’s experience scaling beauty brands across two markets makes her the right founder to shape this space. We’re delighted to back her early.”

The capital will be deployed towards R&D and new product development alongside brand building and strategic hires across the team.