The Souled Store has expanded its offline retail presence with the opening of a new store in Ranchi, taking its pop-culture-inspired fashion and lifestyle offerings to consumers in Jharkhand’s capital.

The new outlet marks another step in the brand’s retail expansion strategy, as it continues to strengthen its presence across India through physical stores alongside its established digital channels.

Founded in 2013, The Souled Store is a homegrown Indian fashion and lifestyle brand that has built its identity around pop culture, fandom and self-expression. The brand offers a wide range of apparel, footwear and accessories for men and women, with collections inspired by popular entertainment franchises, comic-book characters, movies, anime and sports teams. Its licensed merchandise portfolio includes collaborations with global properties such as Marvel, Disney and DC, among others. The company has also expanded beyond licensed merchandise into casual wear and everyday fashion.

The brand’s product portfolio includes graphic T-shirts, shirts, sweatshirts, hoodies, joggers, sneakers, backpacks and other lifestyle accessories. Its approach combines contemporary fashion with designs that appeal to consumers who connect with popular culture, entertainment and sporting communities.

The Ranchi opening follows the brand’s broader efforts to extend its physical retail network into emerging markets. The Souled Store has also been expanding its presence in eastern India, including through a store in Jamshedpur, reflecting the growing importance of regional markets in its retail strategy.

With the new store, The Souled Store aims to bring its distinctive range of pop-culture merchandise and lifestyle products closer to shoppers in Ranchi, while further building its engagement with consumers through an offline retail experience.