Tata CLiQ Luxury, India’s premier luxury lifestyle platform, announces an exclusive partnership with TAG Heuer, the renowned Swiss luxury watchmaker, to launch its digital boutique on the platform. Launched within the TimeVallée portfolio — the global multi-brand luxury watch retail concept available on the platform since 2023 — this strategic collaboration brings TAG Heuer's celebrated watchmaking heritage and innovative spirit to discerning consumers across India, allowing them to discover and shop a curated selection of timepieces from the comfort of their homes. TAG Heuer joins an already prestigious roster of Maisons under the TimeVallée umbrella, including Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Panerai, and Roger Dubuis.

Renowned for its pioneering spirit, precision and passion for performance, TAG Heuer has established itself as one of the most recognised names in Swiss watchmaking. With a legacy rooted in innovation and a strong connection to motorsport, the Maison continues to push the boundaries of watchmaking, seamlessly combining technical excellence with contemporary design.

The TAG Heuer digital boutique on Tata CLiQ Luxury houses a curated selection of the Maison’s iconic timepieces, with a particular focus on four of its most celebrated collections: Monaco, Carrera, Aquaracer and Formula 1. From the distinctive square case and racing heritage of the Monaco to the timeless sporting elegance of the Carrera, the collections reflect TAG Heuer’s commitment to precision, performance and design. The Aquaracer embodies the brand’s spirit of adventure and technical expertise, while the Formula 1 collection captures its longstanding connection to the world of motorsport.

Speaking about the launch, Gopal Asthana, CEO, Tata CLiQ Luxury, said, “We are delighted to exclusively launch TAG Heuer’s digital boutique on our platform. Known for its high-precision timing innovations and timeless style, we have further strengthened our watch portfolio by offering consumers across the country access to its iconic collections. The watches category is one of our key growth drivers, and the TimeVallée portfolio of brands on our platform has continued to see strong demand. The addition of TAG Heuer further builds on this success and reinforces our commitment to making globally celebrated luxury brands more accessible to discerning consumers across the country.”

Through this partnership, consumers will have the opportunity to explore TAG Heuer’s distinctive universe and discover timepieces that embody Swiss craftsmanship, innovation, and contemporary style. The digital boutique will offer a seamless and elevated shopping experience, including Tata CLiQ Luxury’s assisted sales service, where customers can receive personalised guidance from knowledgeable experts to help them select a timepiece that best suits their preferences.