Step into the enchanting world of mSecret, the latest addition to the esteemed Jain Amar House of Fashion. This new brand offers a captivating range of premium loungewear and sleepwear that caters to the needs of the modern, fashion-conscious woman. With a harmonious blend of comfort and style, mSecret has revolutionized the concept of relaxation at home and beyond.

The summer '23 collection within the remarkable mSecret brand radiates with an undeniable blend of style and comfort. The Print Paradise, Pajama Party Edit, and Trendy Tourist collections captivate the imagination with their distinctive offerings. Each piece of loungewear embraces the latest fashion trends while promising durability and longevity, empowering women to radiate style and confidence.

mSecret's offerings cater to the varied preferences and style sensibilities of its esteemed clientele. From cozy joggers to elegant pants, and from effortless chic sweat suits to comfortable tees, mSecret seamlessly combines fashion-forward designs with unparalleled comfort. The brand also offers a captivating selection of night suits meticulously crafted to provide optimal relaxation.

In an exclusive interview with Akhil Jain, Executive Director of Jain Amar, we delve deeper into the world of mSecret and its vision for the future.

What made you step into sleepwear? Will it be a different brand?

Mr. Jain: We understand the importance of stepping into sleepwear that combines comfort and style effortlessly. The decision to enter the sleepwear category was driven by the desire to provide today's fashion-conscious women with a brand that offers premium loungewear and sleepwear options. We wanted to create a brand that would allow women to relax at home in style, without compromising on quality or fashion. Regarding the choice of brand, mSecret was the perfect fit for our vision. It embodies the essence of comfort and luxury, offering a wide range of loungewear and nightwear options that are both fashionable and functional. We believe that every moment should be cherished in style, whether at home or outdoors, and mSecret enables women to do just that.

What are the retail plans for this category? Known that this category is even sold by hosiery shops. Share in detail.

Mr. Jain: When it comes to retail plans for the sleepwear category, we have adopted a comprehensive approach to ensure widespread availability. While the category is indeed available at Madame's stores, we have expanded our retail touchpoints to over 300 locations. This allows us to reach a larger customer base and cater to the diverse needs and preferences of women across different regions. In addition to physical retail stores, we have also made our mSecret range available on www.glamly.com. This strategic move enables us to tap into the growing trend of online shopping and provides convenience and accessibility to our customers.

How different are you from your competitors?

Mr. Jain: What sets mSecret apart from the competitors is our unwavering commitment to quality, style, and comfort. We understand that women seek loungewear and sleepwear that not only looks fashionable but also feels great to wear. Therefore, we have meticulously crafted our range using high-quality materials that are skin-friendly, durable, and easy to care for. Furthermore, our extensive range of loungewear options ensures that there is something for every preference and style. We strive to strike the perfect balance between comfort and style, ensuring that our customers feel confident and fabulous, whether they are relaxing at home or stepping out.

Anything more about expansion plans?

Mr. Jain: As a fashion brand committed to continuous growth and innovation, we are always exploring expansion opportunities. While our focus is currently on establishing mSecret as a leading name in premium loungewear, we are open to exploring new markets and avenues for expansion in the future. We are dedicated to expanding our retail presence, both offline and online, to make mSecret accessible to a wider audience. Additionally, we constantly strive to enhance our product offerings, keeping up with the latest trends and listening to the evolving needs of our customers. Our goal is to remain at the forefront of the industry, delivering exceptional loungewear experiences and setting new standards in comfort, style, and quality.

Experience the transformative allure of mSecret and unlock the secret to a truly sophisticated and relaxed lifestyle. With a widespread presence across more than 300 retail touchpoints and availability on leading fashion portals like www.msecret.in and www.glamly.com, mSecret ensures seamless access to its premium loungewear collection. Embrace the mSecret philosophy, cherishing every moment in style, both within the comforting confines of home and amidst the vibrant outdoors.

In conclusion, mSecret has truly unlocked the secret to a sophisticated and relaxed lifestyle. With its premium loungewear and sleepwear options, the brand allows women to embrace fashion and relaxation effortlessly. With its commitment to quality, style, and comfort, mSecret is poised to become the preferred destination for women seeking exquisite loungewear that exudes both fashion and tranquility. Step into the enchanting world of mSecret and elevate your relaxation journey to unprecedented heights.