The expansion into international markets signifies Titan's strategic vision and confidence in the global appeal of the Tanishq brand. Despite the operational complexities associated with venturing into unfamiliar territories, the company's decision to aggressively expand is driven by the strong market demand and the reputation of Tanishq as a trusted and coveted jewellery brand.

"The company aspires to further strengthen its international presence to 25 international stores by the end of FY 2023-24, with growth primarily being driven by additions in the GCC region," said Titan.

The Gulf region, known for its affluent consumer base and appreciation for high-quality jewellery, presents a significant growth opportunity for Tanishq. By increasing the number of stores in this region, Titan aims to cater to the discerning tastes and preferences of customers, offering them a wide range of exquisite designs and craftsmanship.

Additionally, Titan recognizes the potential of the US market, where the demand for Indian jewellery has been steadily rising. By establishing a stronger presence in this market, the company aims to cater to the Indian diaspora as well as the broader consumer base that appreciates the beauty and cultural significance of Tanishq jewellery.

Titan's expansion plans align with its commitment to delivering exceptional products and experiences to customers worldwide. With its extensive knowledge and expertise in the jewellery industry, the company is well-positioned to navigate the operational complexities of international expansion and showcase the craftsmanship and heritage of Tanishq on a global scale.

As Titan prepares to open 18 new Tanishq stores in the Gulf region, it reflects the brand's confidence in its ability to capture the hearts of international customers, cementing Tanishq's position as a global leader in fine jewellery.