NEW LAUNCH NATIONAL
DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - July 14, 2023 | 54 3 minutes read
The Mini-sized marvels: a next big disruption in the Hair Styling Appliances Category .
VEGA, India's one of the leading brands in personal and beauty care, also known as the India's number one Hair Styler Appliance brand, announced today the launch of its vibrant Vega Go Mini Series under the hairstyling appliances category. Designed with the needs of travellers, college goers, beauty enthusiasts, influencers, professionals, and among others in the mind. The Vega Go Mini Series would offer a range of mini-sized and on-the-go hair-styling appliances that ensure maximum style on-the-go.
The Vega Go Mini Series features a line-up of two exceptional products in July month; the Vega Go Mini Hair Straightener and the Vega Go Mini Hair Straightener Brush. These travel-friendly gems embody precision, portability, convenience, versatility, and affordability. Their compact design prioritises ease of use, storage and fast heat, making them ready to use in just 50 seconds. With narrow heating plates, they delicately glide through medium to short hair, creating elegant styles and quick style touch-ups and refined styles. Ideal for both working professionals and beginners, these gems are the perfect choice for on-the-go hairstyling. Expect salon-quality results with effortless glam, no matter where you find yourself.
According to Sandeep Jain, Director at Vega said, "this unique Vega Go Mini series- stands as a testament to our unwavering dedication to excellence, consistently meeting the ever-evolving demands of the market. With each product in this series, we set out to meet the demands of modern lifestyles, offering innovative solutions that seamlessly integrate into your everyday routines. We are excited about this new series where portability and style converge, empowering users to redefine their hairstyling experience on-the-go."
"In a world where time is precious, we yearn for solutions that integrate into our fast-paced routines. Recognizing the evolving demands of Gen-Z, travel enthusiasts, ambitious professionals, and convenience seekers, our Vega Mini Go Series- is a reliable companion always by your side no matter where you go. Each carefully crafted piece within this series embodies a spirit of innovation, offering elegance and portable appliances for your dynamic lifestyle. Whether exploring distant horizons, preparing for pivotal meetings, or immersing yourself in the vibrant allure of nightlife, our lightweight mini companions effortlessly fulfil your styling need", said Eiti Singhal, Chief Marketing Officer at Vega.
Vega is also gearing up for an exhilarating expansion of its Go Mini Series in the upcoming months, introducing a diverse array of products designed to revolutionise the on-the-go styling and grooming routine in India.