With the aim to provide uncomplicated and user-friendly skincare, Simple launches their Water Boost Range which provides constant hydration throughout the day. The range comprises of 4 revolutionary products which are dermatologically tested and approved; they are also ophthalmologically tested, also suitable for sensitive skin users, hypoallergenic and non-comedogenic. The range is suitable for vegans and is PETA certified cruelty free. It contains no colour, no perfume, no alcohol, and no harsh chemicals or parabens.

Simple Water Boost Micellar Facial Gel Wash

Simple’s Water Boost Micellar Facial Wash thoroughly washes away make-up, dirt and other impurities leaving your skin feeling clean, fresh, hydrated and revived. The Micellar gel wash with moisture magnet pentavitin helps to give you a dewy hydrated skin. It is suitable for dry skin and it helps remove oil, impurities and dirt without drying out skin, to help retain skin’s moisture. Made with skin-loving ingredients, and 4% hydrating actives, this face wash is 100% Soap Free, contains plant-derived Pentavitin prebiotic and vital vitamins such as Vitamin E and pro-vitmain B5 to provide instant hydration, to cleanse your skin without making it dry. This facewash is also suitable for oily, dry and combination skin for both men and women.

Simple Water Boost Hydrating Gel Crème for 100 hr hydration

The Water100-hourydrating Gel Creme Moisturiser by Simple is an oil free face moisturiser which provides 100 hour hydration with a light feel on skin, leaving it feeling soft, smooth, and refreshed for all day long. Suitable for both men and women and all skin types, especially dry and dehydrated skin, its light weight, non-greasy and fast-absorbing formula makes it ideal for even oily skin which doesn’t clog pores, moisturises skin, making it deeply nourished. This hydrating gel Moisturiser is infused with skin loving ingredients such as 11% hydrating actives known to boost skin's natural hydration, pentavitin known to hydrate and reset skin 2x faster, plant-based glycerin known to replenish skin's natural moisture and vitamin E known to provide softer, smoother, healthier looking skin, along with prebiotics which is known to not only restore moisture but also smoothens dry and damaged skin.

Simple Water Boost Skin Quench Sleeping Crème for 100 hr hydration

The Water Boost Skin Quench Sleeping Creme provides 100 hour hydration. It is a special blend of 11% hydrating actives to help restore the hydration of skin overnight. The specially blended hydrating gel creme boosts skin's natural hydration process overnight to give soft, supple and smooth skin, in the morning. Specially designed for sensitive skin users, it is also suitable for oily, dry and combination skin for both men and women.

Simple Hyaluronic Acid + Vit B5 Booster Serum

Simple’s most advanced innovation till date the Hyaluronic Acid + Vitamin B5 Booster Face Serum supercharges the skin with triple Hyaluronic Acid, Pro-Vitamin B5, and Pentavitin. Potent yet kind to skin it maximises hydration while promoting soft and smooth skin. The multi-vitamin infusion provides instant 72 hrs hydration that doesn’t wash away and gives youthful soft skin that’s plump from within. It also acts as anti-aging product which reduces fine lines and helps in giving younger looking skin. With its non-greasy and non-sticky formula, it penetrates deeply into the skin to relieve symptoms of irritated skin and reduce appearance of fine lines. It is 95% naturally derived and 96% biodegradable to make sure the face serum is strong yet kind to your skin. The serum is specially designed for sensitive skin users with pH. of 5.5-6.5 and is Dermatologically tested and approved, Hypoallergenic and Non-Comedogenic. It is also suitable for oily, dry and combination skin for both men and women.