NEW LAUNCH E-COMMERCE BRITISH FASHION BRAND LUXE FASHION NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - July 19, 2023 | 68 3 minutes read
Myntra, the leading fashion e-commerce platform, has announced the launch of Oasis, the renowned British fashion brand, on its platform. Oasis is well-known for its elevated feminine designs and caters to women shoppers in the premium and bridge-to-luxury segments. This collaboration marks Oasis as the sixth brand from the Boohoo Group to be available on Myntra, expanding the platform's offerings of luxe fashion for women. With its effortless and trend-led fashion pieces, Oasis aims to provide modern and stylish options for women seeking understated elegance.
Myntra, a name synonymous with fashion and innovation, has introduced Oasis, the beloved British fashion brand, to its expansive range of offerings. Oasis has gained recognition for its easy-to-wear, trend-led designs that perfectly suit modern lifestyles. With a focus on feminine aesthetics, Oasis presents a collection that showcases signature florals, art-inspired prints, trending colors, and intricate details.
Operating in the premium and bridge-to-luxury segments, Oasis caters specifically to women shoppers from metros and tier 1 cities who have a penchant for luxe fashion. The brand's arrival on Myntra further solidifies the platform's commitment to providing a diverse and curated selection of fashion choices for its discerning customers.
Oasis brings a wide range of products to Myntra, spanning categories such as dresses, tops, and heels. The initial offerings will start from INR 3000, offering accessible luxury to fashion enthusiasts. Additionally, Oasis will include a selection of sustainable products, highlighting the brand's commitment to environmentally conscious fashion.
Among the anticipated hero products, shoppers can look forward to exploring Oasis' acclaimed floral prints, occasion wear options, and stepping-out casuals. The brand's ability to blend understated elegance with contemporary trends ensures that women will find versatile and timeless pieces that effortlessly elevate their style.
To promote the launch of the brand, Oasis will be provided with an Online Brand Store (OBS) and significant on-app visibility on Myntra. These initiatives aim to build affinity with shoppers and provide a seamless shopping experience within the digital platform.
The collaboration between Myntra and Oasis represents a convergence of fashion-forwardness and accessible luxury. By offering Oasis' elevated designs, Myntra expands its portfolio of premium brands, providing women with a wide range of choices to express their personal style. With the arrival of Oasis on Myntra, fashion enthusiasts can now access coveted British fashion effortlessly, with just a few clicks.
As the partnership between Myntra and Oasis unfolds, it sets the stage for an exciting journey into the world of luxe fashion. The availability of Oasis on Myntra reaffirms the platform's commitment to curating the finest fashion offerings, empowering women to express themselves through elevated and trendsetting designs.