NEW LAUNCH
MUMBAI, MAHARASHTRA, INDIA
July 27, 2023 | 76 3 minutes read
Actress Kriti Sanon has taken her entrepreneurial journey to new heights as she launches her very own skincare line, 'Hyphen,' on the occasion of her 33rd birthday. In collaboration with PEP Technologies, the parent company of mCaffeine, 'Hyphen' aims to provide simplified and affordable skincare solutions, reflecting Kriti's values and commitment to making a positive impact.
Bollywood actress Kriti Sanon is all set to take her entrepreneurial endeavors to new heights as she embarks on a new chapter with the launch of her first-ever skincare line, 'Hyphen.' The much-anticipated skincare brand is set to make its debut on the occasion of Kriti's 33rd birthday, adding another milestone to her already burgeoning career. Earlier this month, Kriti made headlines by announcing her maiden production, 'Do Patti,' under her recently established banner, Blue Butterfly Films, featuring Kriti herself alongside acclaimed actress Kajol, set to release on Netflix.
Aiming for Uncomplicated Skincare Solutions: In collaboration with PEP Technologies, the parent company of mCaffeine, Kriti's Hyphen endeavors to provide uncomplicated and realistic skincare solutions. Recognizing the need for effortless and affordable skincare regimes, the brand's core purpose lies in simplifying skincare journeys for individuals from all walks of life.
Hyphen - A Reflection of Kriti's Values: For Kriti, Hyphen transcends being just a skincare brand; it represents an extension of her values, personality, and commitment to making a positive impact. The actress expresses her enthusiasm, stating, "In essence, Hyphen is more than just a skincare brand; it's a reflection of my values, my personality, and my commitment to making a positive impact. As I continue to explore the world of entertainment and entrepreneurship, I'm thrilled to see how Hyphen resonates with people, empowering them to look and feel their best, inside and out."
Connecting with Fans on a Personal Level: Having connected with millions of fans through her illustrious Bollywood journey, Kriti sees Hyphen as an opportunity to connect with her audience on a more personal level. By offering products that she genuinely stands behind and believes in, Kriti aims to share a piece of herself with her fans and customers, inviting them to be part of this transformative skincare journey.
Empowering Skincare with a Purpose: Beyond just skincare products, Hyphen reflects Kriti's sense of responsibility and dedication to making a difference in people's lives. Through her venture, she aspires to empower individuals, helping them look and feel their best while emphasizing self-care and holistic well-being.
As Kriti Sanon marks her 33rd birthday with the launch of 'Hyphen,' she stands poised to make a mark in the entrepreneurial world, combining her passion for skincare with a heartfelt commitment to empowering her fans and customers with authentic and achievable skincare solutions. With this latest venture, Kriti's pursuit of excellence continues, as she ventures into the realm of entrepreneurship with the same grace and fervor that has made her a beloved figure in the world of Bollywood.