In a groundbreaking collaboration that merges Bollywood glamour with functional innovation, Shah Rukh Khan and Alia Bhatt have come together to launch D'Decor's revolutionary brand of fabrics, FabriCare - High Performance Fabrics. With over two decades of experience in enhancing homes with exquisite textiles, D'Decor takes a leap forward by introducing this innovative line of fabrics that combine aesthetics with practicality.

The announcement of FabriCare marks a new era in the world of interior design, where beauty meets functionality in home textiles. Alia Bhatt, in a conversation with Shah Rukh Khan, provided a sneak peek into the features that set FabriCare apart from traditional fabrics. The brand promises a range of exceptional functionalities, including Easy Clean, Indoor Outdoor usability, Home Wash convenience, Room Darkening capabilities, and Flame Resistance (FR). Notably, FabriCare comes with a pioneering 3-year warranty, a category-first assurance of the brand's commitment to quality and durability.

In a historic partnership captured in the brand's launch ad, Bollywood icons Shah Rukh Khan and Alia Bhatt showcase the unique attributes of FabriCare. The ad not only reflects the brand's ethos but also portrays how these fabrics require no extra protection due to their inherent qualities. This collaboration not only exemplifies the synergy between two generations of stars but also highlights the fusion of elegance and innovation that FabriCare represents.

D'Decor, a name synonymous with sophistication and style, has always been a trendsetter in the world of home furnishings. With the introduction of FabriCare, the brand reaffirms its commitment to pushing boundaries and meeting the evolving needs of modern homeowners. By combining the artistic excellence of its fabrics with cutting-edge functionality, D'Decor once again establishes itself as a leader in the industry.

The launch of FabriCare not only introduces a game-changing line of fabrics but also sets a new standard for partnerships and collaborations within the industry. Shah Rukh Khan and Alia Bhatt's joint efforts in this venture showcase the brand's innovative spirit and its ability to bridge the gap between traditional elegance and contemporary practicality.

As D'Decor continues to revolutionize the world of interior design with FabriCare, homeowners can now adorn their living spaces with fabrics that are not only visually appealing but also remarkably functional. With the promise of easy maintenance, durability, and style, FabriCare is poised to redefine the way people think about and experience home textiles.