NEW STORES NATIONAL
TRIVANDRUM, KERALA, INDIA
By IFAB MEDIA - NEWS BUREAU - August 22, 2023 | 48 3 minutes read
Trivandrum's fashion scene takes a vibrant leap forward with the grand opening of Burnt Umber and Amukti stores at Lulu Mall. Embracing quality, innovation, and tradition, these two distinctive brands have found their home on the First Floor of the mall, offering an exclusive selection of fashion choices for the style-savvy shoppers of Trivandrum.
Fashion enthusiasts in Trivandrum have a reason to rejoice as two distinctive brands, Burnt Umber and Amukti, have marked their presence at the bustling Lulu Mall on the First Floor. The launch event was filled with excitement and anticipation as both brands unveiled their exquisite collections tailored to meet the diverse tastes of the discerning shoppers.
Burnt Umber, an embodiment of passion for fashion and uncompromising quality, offers a captivating range of smart casuals crafted primarily from linen and cotton fabrics. The collection caters to a wide spectrum of sizes, including plus sizes, making it truly inclusive. Embracing the philosophy of "We Are Mad About Quality," Burnt Umber takes pride in creating fashionable pieces that are not only of the highest quality but also affordable and wearable. The brand's commitment to innovation is evident in its approach to colors, fashion trends, and styling.
Amukti, the brand deeply rooted in traditional artistry and inspired by local artisans across India, also unveiled its offerings. Celebrating the rich heritage of hand-block printing from various regions in India, Amukti stands as a patron of indigenous craftsmanship. The brand's name, derived from the Sanskrit word for "Cloth," captures its dedication to this age-old art form. Amukti's collection narrates a story of refined minimalism and elite elegance, reflecting a harmonious interplay of meticulously chosen premium textiles.
Both Burnt Umber and Amukti resonate with a clientele who seek fashion that goes beyond fleeting trends. The Burnt Umber consumer, confident and contemporary, values clothing that aligns with their personality. Amukti, on the other hand, attracts those who appreciate and celebrate the skills of local artisans while embracing a sustainable lifestyle.
In an era characterized by rapid changes, Burnt Umber offers a touch of certainty in fashion, consistently delivering a well-dressed appearance. This commitment to timeless style makes the brand authentic and reliable. Amukti's focus on preserving traditional arts and integrating them into modern fashion underscores its dedication to meaningful, lasting elegance.
With the inauguration of Burnt Umber and Amukti stores at Lulu Mall Trivandrum, shoppers are presented with an opportunity to embrace fashion that embodies quality, style, tradition, and innovation. These brands bring a fresh perspective to the world of fashion, catering to individuals who value both aesthetics and substance.