SURVEY NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - September 26, 2023 | 38 8 minutes read
1 in 2 consumers are likely to up shopping spends from last year; 75% consumers find the widest range and selection of products and brands on Amazon.in, as per a study by Nielsen Media commissioned by Amazon India.
Indians are upbeat about shopping and are increasing online spending this festive season. According to a study conducted by Nielsen Media* on behalf of Amazon India, 81% of consumers are keen to shop during this festive season. Online shopping sentiment remains bullish not just across metros but also tier 2 and 3 cities. Over 78% consumers trust online shopping; 68% consumers have identified Amazon.in as their go-to and convenient online shopping destination with almost half identifying Amazon.in as the most trusted and loved online brand for festive shopping. Over 77% consumers affirm that online festive shopping events enhance convenience of their online shopping experience with options like faster delivery.
The festive period is the favourite time for consumers and sellers across India. We are inspired to learn that consumers this year are most excited and willing to spend and shop more online. We are humbled to know that consumers across India find Amazon.in to be the most trusted, preferred, and loved online shopping destination.
Manish TiwaryCountry Manager India Consumer Business, Amazon India
"As a marketplace, we are excited for our sellers and customers, and confident that the Amazon Great India Festival 2023 will offer a seamless shopping experience, incredible value, widest selection of domestic and international brands and products, and unmatched convenience for consumers across India." said Manish Tiwary, Country Manager India Consumer Business, Amazon India.
Here are more insights from the Nielsen Media study commissioned by Amazon India.
Amazon makes it simple and convenient for you to shop with flexible payment options. The study finds that:
*Note: All data is based on an independent study from Nielsen Media India, commissioned by Amazon Seller Services Private Limited. Amazon Seller Services Private Limited claim based on research conducted by Nielsen, between 9th August and 7th September 2023 with sample size of 8,159 across 35 cities pan India (Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, Pune, Ahmedabad, Allahabad, Lucknow, Jaipur, Guwahati, Nagpur, Vijayawada, Coimbatore, Kochi, Udaipur, Mathura, Jalandhar, Faizabad, Etawah, Durgapur, Gaya, Bardhaman, Vadodara, Nanded Waghala, Ujain, Jalna, Ahmednagar, Guntur, Anantapur, Gulbarga, Bellary, Vellore, and Tirunelveliy.