Backed by a commitment to revolutionize scalp and hair care in India, The Earth Collective, brainchild of Shaily Kataruka, is redefining the landscape of hair care with an innovative approach that goes beyond the conventional norms. With over five decades of experience in the cosmetics industry, the Kataruka family's journey into this venture began nearly 3 years ago, to offer holistic solutions to address diverse hair concerns and pave the way for healthier, happier hair.

At the heart of this revolutionary endeavour lies The Earth Collective's groundbreaking Hair Cure and Care range. With most people often struggling to understand what their hair truly needs; The Earth Collective's Hair Cure and Care range comes as a much-needed solution that revolves around two key pillars: Hair Cure and Hair Care.

The Earth Collective simplifies the process of identifying and addressing your unique hair concerns through their innovative Routine Builder. In just under a minute, you can build your ideal hair care routine by answering a few questions. This result is a personalized recommendation of pre-wash, wash, and post-wash regimen which is tailored to your specific scalp type, hair concerns, and lifestyle. By seamlessly integrating the principles of Hair Cure and Hair Care, the Routine Builder empowers you to unlock the key to your ideal hair care routine effortlessly.

Hair Cure involves an in-depth analysis of hair and scalp concerns such as dandruff and hair fall. It's about recommending specialized formulations and routines backed by science to restore complete scalp and hair health. Hair Care, on the other hand, focuses on establishing regular practices and regimes of gentle cleansing and nourishing the hair and scalp with the right combination of natural ingredients, free from harmful chemicals.

Talking about the range, Shaily Kataruka, Founder of The Earth Collective, shares her inspiration, "Our aim was to formulate products that make hair care easy and effective. From the very beginning, we set out to cater to all hair care needs and resolve every hair care problem with innovative products and regimes. We believe in understanding our audience's needs, and with this vision, we introduced the Hair Cure & Care that not only addresses these needs but also creates new standards in the Indian Hair Care Industry."