R&B, a popular fashion brand brought to India by Apparel Group, continues its expansion by opening a new store at Ashoka One in Hyderabad. This marks the brand's 4th store in Hyderabad and its 13th store in India, showcasing its commitment to growing its presence in the Indian fashion market. The announcement was shared on the official LinkedIn page of Apparel Group India.

Originating in Oman with its debut in Muscat Grand Mall in 2012, R&B has since become a renowned fashion brand across multiple countries, including Oman, the UAE, Kuwait, Qatar, Bahrain, and now India. The brand's expansion into India reflects the tremendous love and support it has received in other nations, paving the way for its fashion-forward mission in the Indian market.

R&B derives its name from "Rare and Basics," representing the two facets of every fashion enthusiast's wardrobe. "Rare" signifies fast fashion, while "Basics" represents never-out-of-stock products. The brand's commitment lies in offering a diverse range of trendy designs encompassing apparel for women, men, and kids, as well as lingerie, footwear, and accessories.

R&B's in-house design team ensures that their styles cater to various categories, encompassing contemporary and classic designs to cater to the discerning fashion connoisseur. The brand's goal is to empower fashion-forward customers to flaunt the latest styles, enabling them to make every occasion in their lives truly memorable. What sets R&B apart is its ability to provide stylish products at affordable prices, ensuring that customers never have to compromise on style.

The brand values consistent quality and value, making it a reliable choice for those seeking fashionable and budget-friendly options. R&B's latest store at Ashoka One in Hyderabad is another step towards making trendy and affordable fashion accessible to a wider audience in India.