• Levi’s, the iconic denim and lifestyle brand, has taken its latest seasonal campaign, "For Now, For A Lifetime," to the next level by launching a unique on-ground experiential activation. In a narrative that celebrates living in the moment, the brand's mannequins embarked on spontaneous adventures in malls and hotspots across Mumbai, Delhi, and Bengaluru.
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In an unprecedented move, the brand's mannequins embarked on impromptu adventures, mirroring the characters in their digital film. They indulged in various activities, from playing video games and catching a movie to savoring vada pao and witnessing breathtaking sunsets.

   CP Circle, New Delhi                                                                                        DLF Cyberhub Gurugram 

This experiential activation went beyond in-mall displays and created buzz through consumer engagement activities. The missing mannequins strategically placed in popular public spots and malls became a sensation as passersby couldn't resist taking photos with these mannequins and promptly sharing them on social media while tagging the brand.

Phoenix Mall, Bengaluru                                                                      Phoenix Mall, Gaming Zone, Bengaluru

While keeping the audience entertained throughout this experiential activation, Levi’s ingeniously transformed prominent locations like Carter Road in Bandra, Connaught Place in New Delhi, and other key metropolises into captivating ad spaces. Simultaneously, the brand highlighted its latest product range in a creative way. Each mannequin showcased an outfit from Levi's latest collection, featuring new denim fits, elevated t-shirts, shirts, and more.

This interactive and experiential campaign bridging the offline and online realms invited everyone to embrace the spirit of spontaneity and seize the moment without hesitation. Levi's continues to inspire consumers to celebrate life's experiences, mirroring their ethos: "For Now, For A Lifetime."