The LYCRA Company, a global leader in developing innovative and sustainable fiber and technology solutions for the apparel industry is exhibiting its latest advanced technologies for stretch denim and wovens at Kingpins Amsterdam, 18-19 October. The invitation-only trade show takes place at the SugarFactory in Halfweg, Netherlands.

“With all the concerns in the world today around matters such as climate change, geopolitical tensions, and inflation, consumers seem to be focused more on what really matters, and when it comes to their clothing they value flexibility, durability and sustainability,” said Ebru Ozaydin, The LYCRA Company’s global strategic marketing director, denim, wovens, and ready-to-wear. “At Kingpins, we will be showcasing innovative fibers designed to meet these needs including LYCRA ADAPTIV fiber and LYCRA XFIT fiber technology for denim and wovens.”

LYCRA ADAPTIV fiber has helped revolutionize garment fit by providing enhanced comfort in motion and easy stretch without restrictive compression. The innovative idea behind this technology is to offer consumers an enhanced garment solution for all body shapes by adapting to accommodate weight fluctuations or size changes over time. Brands and retailers will also appreciate the unique benefits of this fiber. By enabling inclusive sizing and fit forgiveness, LYCRA ADAPTIV fiber has the potential to help reduce costly consumer returns and makes it possible to undercut patterns to help reduce waste, simplify sizing and decrease SKUs.

Kingpins Amsterdam is the European launchpad for a new advertising campaign promoting LYCRA ADAPTIV fiber. Ads will be displayed in the LYCRA brand stand and digital ads featuring the tagline, “Game Changer. Now, for all.” will run on trade websites this autumn.

This season, The LYCRA Company will also share collaborations highlighting LYCRA XFIT fiber technology, which is a patented innovation offering exciting new design opportunities in bi-stretch denim. Garments designed with this solution have 360-degree stretch and exhibit less compression when compared to traditional bi-stretch jeans. This fiber reduces bagging and sagging to ensure a better fit and size consistency, while also offering an extended wearing experience. LYCRA XFIT fiber technology provides an authentic vintage denim look and soft feel thereby avoiding the undesired “gummy” touch of traditional bi-stretch fabrics.

The LYCRA Company is also promoting its sustainable solutions for performance denim at Kingpins. This includes cooling and warming technologies made from pre-consumer recycled materials like textile waste under the COOLMAX EcoMade and THERMOLITE EcoMade brands.