PARTNERSHIP NEW LAUNCH NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - November 30, 2023 | 116 2 minutes read
Nykaa Fashion, in collaboration with Metro Brands, is proud to unveil an exclusive partnership that will see Metro Brands taking the lead in owning and operating Foot Locker stores across India. With over 700 stores nationwide, Metro Brands is poised to revolutionize the Indian sportswear retail landscape by exclusively offering a curated selection of renowned brands such as Nike and Adidas within the Foot Locker stores.
This strategic alliance combines Nykaa Fashion's prowess in delivering global fashion trends to the Indian market with Metro Brands' extensive retail network. The synergy is set to bring forth an immersive and unparalleled shopping experience for Indian consumers, elevating the availability and accessibility of world-class sportswear.
As part of this collaboration, Foot Locker stores in India, managed exclusively by Metro Brands, will serve as the go-to destination for enthusiasts seeking top-tier athletic footwear and apparel. The curated selection will prominently feature globally acclaimed brands, including Nike and Adidas, ensuring that customers can indulge in the latest styles and innovations from these iconic labels.
Speaking about this milestone partnership, Adwaita Nayar, Co-Founder of Nykaa and CEO of Nykaa Fashion, stated, "Our collaboration with Metro Brands signifies a pivotal moment in the Indian sportswear market. Metro Brands' extensive retail network combined with our commitment to delivering global fashion trends positions Foot Locker as the ultimate destination for sneaker enthusiasts in India."
With Metro Brands taking the helm in owning and operating Foot Locker stores, this partnership not only strengthens the presence of global sportswear giants in India but also reinforces the commitment to providing customers with an unparalleled shopping experience. The collaboration anticipates a surge in the availability of sought-after brands, making it a significant leap forward for both Metro Brands and Nykaa Fashion.