NEW LAUNCH GLOBAL
By IFAB MEDIA - NEWS BUREAU - December 4, 2023 | 53 3 minutes read
As the holiday season sparkles with festive cheer, Zara, a global fashion icon, is bringing the dazzle to a new frontier—hair care. The brand, renowned for its fashion-forward approach, is set to launch the "Glitter in Gold" collection recently, marking its foray into the world of hair beauty.
Having conquered the realms of fashion and makeup in 2021, Zara is now collaborating with celebrity hairstylist Guido Palau to curate a four-piece product collection that promises to add a touch of glamour to your holiday look. Guido Palau, known for his work with superstars like Naomi Campbell and Christy Turlington, as well as prestigious fashion labels, has formulated and designed a collection that mirrors the holiday spirit—Sequins, glitter, and gold.
The "Glitter in Gold" collection features two styling products, Gold Gel and Gold Glitter Spray, along with two accessories, Gold Bobby Pins and the Gold Comb. According to Zara, this collection is a teaser of what's to come in the world of Zara Hair, with plans to launch a comprehensive line of key hair essentials in early next year.
Guido Palau describes the collection as "makeup for your hair," where the non-brassy Gold Gel acts like a highlighter cream, accentuating the hair's natural shine. The products can be layered for a more dramatic effect, offering versatility for various holiday looks.
"I’m excited to see how people will use this fun makeup for hair. The two products are so easy to use," shares Guido Palau. "If you want a really dramatic look, just layer each product! First, using the gold gel then spray liberally with the glitter."
Step into the glitzy world of Zara's "Glitter in Gold" collection and let your hair shine bright this holiday season.