TASVA, a collaborative venture between Aditya Birla Fashion and Retail Ltd (ABFRL), a division of the esteemed Aditya Birla Group, and renowned designer Tarun Tahiliani, proudly inaugurates its exclusive store at Z Square Mall, Kanpur. TASVA, derived from TAT (that) and SVA (me/mine), signifies a collection that is an embodiment of individuality and personal style.

Key Highlights:

1. Innovative Design Philosophy: TASVA redefines men's celebration wear with smart, stylish, and subtle ensembles, tailored to resonate with the confident, contemporary Indian man.

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3. Collaborative Vision: The collaboration between ABFRL and Tarun Tahiliani in 2021 aimed to create TASVA, offering meticulously crafted ethnic wear that combines traditional aesthetics with modern design.

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5. Tarun Tahiliani's Expertise: Renowned designer Tarun Tahiliani, known for infusing Indian craftsmanship into tailored silhouettes, brings his expertise to TASVA. The collection reflects his signature style, marrying traditional elements with contemporary fashion.

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2. Fresh Perspective on Ethnic Wear: TASVA presents a new outlook on ethnic wear, providing a delightful surprise for men seeking classy and comfortable traditional attire. The collection allows individuals to express their unique style effortlessly.

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4. Expanding Journey: From the ghats at Benares to the art and heritage-rich hub of Fort, Mumbai, TASVA has expanded to offer a unique shopping experience with an extensive selection of ethnic wear.

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6. Timeless Selection: TASVA offers a timeless selection, including Sherwanis, traditional Kurta-Jackets, Bundis, Indo-western ensembles, and complementing accessories for festivals, parties, and special occasions.

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8. Blend of Tradition and Modernity: The collection blends intricate detailing with a vision to offer men the best of traditional wear, providing clean and comfortable silhouettes.

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10. Visionary Collaboration: TASVA is a vision born from the amalgamation of Tarun Tahiliani's design expertise and the consumer experience knowledge of the Aditya Birla Group, led by Kumar Mangalam Birla.