NEW CAMPAIGN NEW COLLECTION NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - December 12, 2023 | 147 2 minutes read
Gap India has launched its local Holiday campaign, titled "Timeless Icons," featuring Bollywood actor Babil Khan and social media creator Kritika Khurana. Known for bridging generational gaps through fashion, the campaign showcases the individuality and unique stories of these two young influencers.
The global holiday campaign, initiated earlier this season, emphasizes the joy of self-expression with Gap's beloved essentials and the warmth of togetherness during the festive season.
"Timeless Icons" captures the spirit of self-expression, identity, and personal style through an authentic brand film featuring Babil Khan and Kritika Khurana. The duo effortlessly dons a range of iconic Gap hoodies and sweatshirts, known for their timeless, classic appeal, and winter-friendly comfort.
In a candid conversation, Babil Khan shares his perspective on 'individuality,' emphasizing the courage required to embrace change while staying rooted—a quality he finds in nature. Meanwhile, Kritika Khurana, a tastemaker in the fashion realm, sees fashion as the ultimate language of communication. Her individuality shines through her original, self-expressive, and authentic style.
Babil Khan expressed his excitement about the campaign, stating, "Gap is an ICONIC brand, and partnering with them for their new Timeless Icons campaign was a meeting of minds. Gap embodies authenticity, a core pillar of how I lead my life. Gap stays true to their roots with every campaign and new product they launch, and coming together on this campaign was the perfect synergy."
Gap's Winter collection, showcased in the campaign, features signature items such as Gap hoodies, sweatshirts, outerwear, denims, and elevated basics, offering a blend of style and comfort for the festive season.