Clean Beauty Collective Inc., a pioneer in clean beauty, announced today an innovative addition to its portfolio - CLEAN RESERVE H2EAU. This water-based fragrance collection pushes the boundaries with its cutting-edge CLEAN RESERVE H2EAU HYDRO-TEC technology, setting a new standard for clean beauty in the fragrance industry.

Inspired by nature's most gentle ingredient, CLEAN RESERVE H2EAU offers clean, water-based perfumes that are hydrating to the skin, without compromising quality. Its proprietary formula based on renewable resources creates a groundbreaking, long-lasting experience.

• Long-Lasting, Hydrating Formula: Historically, water-based fragrances have been tacky on the skin and have lacked longevity. CLEAN RESERVE H2EAU's unique approach is not only long-lasting, but also gentle enough for sensitive skin, absorbing quickly, and leaving skin smooth and hydrated without irritation.
  
  
• Proprietary Renewable Base Technology: CLEAN RESERVE H2EAU HYDRO-TEC technology, created in partnership with Takasago International Corporation, was extensively tested in the lab and in the field. Consumer research results show a positive user experience with 88% of consumers calling it game changing.
  
  
• Innovative Alternatives: CLEAN RESERVE H2EAU is Ethyl Alcohol free providing an innovative and gentler perfume alternative.
  
  
• Eco-Friendly Packaging and Manufacturing: CLEAN RESERVE H2EAU is packaged in sustainable, recyclable materials and is manufactured in solar powered facilities.
  
  
• Cruelty-Free: CLEAN RESERVE H2EAU is never tested on animals and never at the expense of animal welfare.
  
  
• Scent Sustainability: The fragrances in CLEAN RESERVE H2EAU are derived from responsibly sourced ingredients, ensuring a luxurious and guilt-free olfactory experience.
  
  
• Community Empowerment: CLEAN RESERVE H2EAU chooses partners that source sustainable ingredients that give back to the local farmers and their communities.
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Clean Beauty Collective's CEO, Greg Black said, "CLEAN RESERVE H2EAU is a testament to our commitment to innovation and sustainability. It represents a leap forward in clean fragrance technology, demonstrating that luxury and environmental responsibility can coexist harmoniously."

For the 5^th year, the company will partner with EARTHDAY.ORG uniting forces to safeguard the oceans and their essential inhabitants. EARTHDAY.ORG's theme for Earth Day 2024, Planet vs Plastics, calls to advocate for widespread awareness of the health and planetary risk of plastics, demanding a 60% reduction in the production of all plastics by 2040. Together, EARTHDAY.ORG and Clean Beauty Collective Inc. are reaching millions of people worldwide by partnering to support and restore biodiversity on planet Earth.