AWARD NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - January 9, 2024 | 68 2 minutes read
Aditya Birla Fashion & Retail Ltd. (ABFRL), a leading player in the fashion and retail industry, has garnered prestigious recognition with its coffee table book 'Dhaage' securing the first prize at the Public Relations Society of India (PRSI) National Awards 2023.
'Dhaage' is not just a book but a captivating narrative that delves into the rich tapestry of ABFRL's journey, encapsulating the essence of the brand's evolution and its impact on the fashion landscape. The book seamlessly weaves together stories, visuals, and insights, offering a unique perspective on the brand's growth and achievements.
The PRSI National Awards are a hallmark of excellence in public relations and communication. ABFRL's 'Dhaage' stood out among the submissions, earning the coveted first prize. The recognition underscores ABFRL's commitment to leveraging the power of storytelling and creativity to engage with its audience.
The 'Dhaage' coffee table book has been a collaborative effort, featuring contributions from various stakeholders, employees, and partners associated with ABFRL. The book captures the milestones, values, and cultural ethos that have shaped ABFRL into a leading force in the fashion and retail industry.
ABFRL continues to set industry standards by combining creativity, innovation, and a customer-centric approach. This recognition at the PRSI National Awards further strengthens the company's resolve to continue inspiring and connecting with its audience through compelling narratives.
As ABFRL looks towards the future, 'Dhaage' serves as a symbol of the brand's commitment to excellence and storytelling in the world of fashion and retail.