NEW LAUNCH NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - February 9, 2024 | 38 2 minutes read
Renowned actress Deepika Padukone continues to make strides beyond the silver screen, showcasing her entrepreneurial prowess with the success of her self-care brand, 82 E. Since its launch in November 2022, the brand has been making waves in the beauty industry with its Ayurveda-based formulations.
Expanding its product line beyond skincare for women, 82 E has now ventured into the realm of men's skincare. The brand's latest move introduces a range tailored to simplify the skincare routine for men, offering two essential products designed to become part of everyday grooming rituals.
The newly launched men's range features a face, beard, and body cleanser available in two distinct fragrances: woody oud and fresh citrus. Infused with the goodness of Arjuna and Betaine, the cleanser aims to preserve the skin's natural moisture while providing a refreshing cleanse.
Complementing the cleanser is a moisturizer formulated with SPF 40 PA+++. Enriched with the traditional properties of golu kota and the modern approach of ceramides, this moisturizer offers hydration and sun protection, soothing the skin and improving its elasticity.
The launch of the men's skincare range coincides with Valentine's Day, offering consumers a thoughtful option for grooming and self-care. With a focus on quality ingredients and effective formulations, 82 E continues to redefine beauty standards and cater to diverse skincare needs.
The news of the men's range launch was announced on the brand's official website today, showcasing Deepika Padukone's commitment to offering inclusive and innovative beauty solutions.