Purplle, one of India's foremost omnichannel beauty destinations, marks a significant milestone with the inauguration of its inaugural store in Kolkata, situated at Shyambazar. Founded in 2012, Purplle has emerged as a powerhouse in the beauty industry, boasting a robust platform that features over 1000 listed brands, 60,000 products, and a staggering 7 million monthly active users.

In addition to offering a wide array of third-party brands, Purplle has successfully expanded its portfolio with the introduction of its private direct-to-consumer (D2C) brands, including FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae. This strategic move has enabled Purplle to further solidify its position in the market and cater to the diverse needs of its ever-growing consumer base.

What sets Purplle apart is its commitment to providing a highly personalized shopping experience, both online and offline. Through the creation of detailed user personas and innovative technology, Purplle has revolutionized the way customers discover and purchase beauty products. From allowing customers to test makeup virtually to recommending products based on personality, search keywords, and purchase behavior, Purplle has redefined the beauty shopping experience for millions of consumers across the country.

The opening of Purplle's first store in Kolkata at Shyambazar represents a significant step forward in the brand's expansion journey. By bringing its unique blend of digital innovation and personalized service to the offline realm, Purplle aims to cater to the needs of beauty enthusiasts in Kolkata and provide them with unparalleled access to their favorite beauty products.

Located in the heart of Shyambazar, Purplle's new store promises customers a luxurious and immersive shopping experience. From curated displays of top beauty brands to personalized consultations with beauty experts, the store offers a one-of-a-kind destination for all things beauty.

As Purplle continues to grow and evolve, its commitment to empowering consumers and celebrating individual beauty remains unwavering. With the opening of its first store in Kolkata, Purplle looks forward to furthering its mission of making high-quality beauty products accessible to all.