ENVIRONMENTAL DAY SUSTIANBLE MATERIALS PRODUCTS NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - June 3, 2024 | 59 3 minutes read
As Environment Day approaches, it's a moment to celebrate the beauty of our environment and recognize brands that prioritize sustainability. These brands place materials at the core of their ethos, showcasing a strong commitment to preserving our planet. Among them is Virgio, an Indian startup taking significant steps towards nurturing our environment and promoting a sustainable future.
Virgio is at the forefront of pro-environmental advocacy, championing the adoption of a circular fashion model. This model is a revolutionary approach in the fashion industry designed to minimize waste and extend the life of fabrics and apparel by establishing a closed-loop system. Circular fashion is considered one of the most practical ways to become pro-planet, and Virgio is leading the charge in this domain.
Understanding the critical importance of conscientious efforts for the environment's well-being, Virgio crafts high-quality products from eco-friendly fabrics such as Modal, Linen, Cotton, Lyocell, and Viscose. Additionally, the brand utilizes recycled fabrics and deadstock fabrics to significantly reduce waste that would otherwise end up in landfills. Virgio's commitment to sustainability extends beyond just fabric selection; it encompasses customer education and complete transparency. Each product page on their platform clearly displays the carbon footprint, ensuring consumers have 100% information to make conscious choices.
Virgio pays meticulous attention to details, ensuring that even their packaging aligns with their sustainability goals. Their packaging is made from 100% cornstarch and contains 0% plastic, making it fully compostable within 6-8 months. This eco-friendly approach to packaging further reinforces their dedication to reducing environmental impact.
Virgio's mission is not only to create sustainable fashion but also to revolutionize fashion consumption habits by empowering the community with the right knowledge. By promoting education and transparency, Virgio aims to transform how consumers approach fashion, encouraging more sustainable and environmentally friendly practices.
As we celebrate Environment Day, brands like Virgio remind us of the importance of sustainable practices in preserving our planet. Their dedication to circular fashion and eco-friendly materials sets a benchmark for the industry, inspiring others to follow suit and contribute to a greener, more sustainable future.