Sportking, a vertically integrated textile brand in India, has recently launched its first-ever e-commerce platform for a country-wide expansion, following 27 years of excellence and a strong presence in Punjab, Jammu & Kashmir, and Haryana. The brand which has more than 100 successful stores within these states has set its sights on reaching customers across all of India with this exciting E-commerce launch. 

Sportking embraces digital technology to transform every aspect of their business and makes use of algorithms and technological advancements like Google My Business or other AI - powered tools that will not only personalize product recommendations but will also create a seamless and better customer experience. The company has resulted in an annual turnover of  INR 2500 crore - 3000 crore (US$ 359 million), while still being a significant player in the Indian textile industry. 

Sportking has carved a niche as a family-owned brand offering high-quality, aspirational clothing at cost-effective prices. Sportking, founded in 1977, the company has grown from a one-room set-up to a multi-crore enterprise under the leadership of three generations of the Avasthi family. Sportking prides itself on its vertically integrated approach, which means weaving its own designs into reality from the start point until the finishing line so that customers get what suits them best price-wisequality-wise and therefore quality wise as well.

“For 27 years, Sportking has established a deep connection with communities in North India,” said Munish Avasthi, Managing Director of Sportking. “Our commitment to quality and affordability has positioned us as a mass-premium brand, and we are excited to bring that value proposition to a wider audience through e-commerce.”